Let me ask you a question: Do you consume all of the content your prospect's company is creating before you walk into their office or pick up the phone for that first conversation? Do you? Do you read their CMO's Twitter feed? Do you watch all the brand's YouTube videos? If you want to stop telling your prospects you are different and start showing them you are different, you need to consume everything. Watch this week's Reboot Ride-Along and learn exactly why consuming everything will radically transform your approach to that initial meeting with your next two prospects.