The digital revolution has transformed many roles in the publishing industry. Not least of these transformations is the evolving role of the CEO, says media and sales expert John French. In the past, CEOs relied on their directors and VPs to bring new solutions to them, but today's industry is evolving too fast for this reactive, legacy approach, explains French. Now CEOs must become technology leaders and proactively research new solutions that their colleagues may not be aware of, keeping abreast of the latest industry trends and innovations. As publishing companies continue to evolve, the c-suite must lead the charge toward innovation and digital fluency, says French. French is co-founder of French LLC., an advisory firm aimed at helping media executives transforming their companies for a digital- and data-driven world. Have a question about media revenue strategies? Send your question to johngfrench@frenchllc.com.

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