Earlier this year, MAZ relaunched itself as the Content Logistics Company. The move reflected its renewed mission to help publishers with a critical problem: the ongoing proliferation of platforms and the exasperating need to publish content everywhere, all of the time.

In this video, MAZ Chief Revenue Officer Shouvik Paul explains what exactly content logistics is, why it poses such a big problem, and how MAZ is helping to solve this problem for publishers.

As Sho puts it, publishers are currently managing the challenge of content distribution by hiring developers and building piecemeal distribution channels, if at all. He doesn’t think this approach is scalable, and publishers are getting platform fatigue and missing out on new revenue opportunities.

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