How The Economist & Breaking Media are Growing Native Ad Revenue
Sponsored by: Swiftype
Speakers: Michael Dolan, Digital Strategist, Client Technologies, The Economist and Kate Eidam, Director, Marketing Solutions, Breaking Media
Native advertising may hold a lot of promise for publishers, but it’s only a source of sustainable revenue growth if your advertisers are achieving ROI. That means producing sponsored content that resonates with your audience, working collaboratively with clients, and driving engagement with native content. Tune in to this webinar to learn how leading publishers like The Economist and Breaking Media are boosting their native ad offerings.
Attendees will learn:
• How to create native content that will be valuable to clients and audiences.
• How leading publishers are using audience data and behavioral insight to boost native ad offerings.
• How to drive native ad engagement—and ROI—through search, analytics, and design.
• What innovative native ad programs look like The Economist, Breaking Media, and more.
Sponsored by Swiftype