How Book Publishers Use Digital Printing to Sell Books More Profitably
Sponsored by: SGIA, Canon Solutions America and Kodak
Speakers: Dan Marx. Director of Content Development, SGIA; Jeremy Hess, Director of Sales and Marketing, Business Development Group, Gasch Printing; Nathan Safran, Director of Research, NAPCO Media
This webinar will explore new research conducted by NAPCO Research and commissioned by the Specialty Graphic Imaging Association (SGIA) evaluating digital printing adoption among book publishers, challenges faced in adoption, future interest, and level of understanding of digital printing capabilities. Expert speakers will explore how publishers can utilize digital book printing to reduce lifecycle costs of warehousing and returns, decrease time-to-market, and increase backlist revenue.
- Research findings on digital printing adoption among book publishers
- The key benefits driving the use of digital printing technology to optimize the supply chain
- How Gasch Printing is helping book publishers reduce lifecycle costs of book printing and warehousing
- How publishers use digital printing to increase book with quicker response to consumer demand and monetizing backlist titles
Sponsored by SGIA, Canon Solutions America and Kodak
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