How Publishers Are Using CDPs to Better Engage & Monetize Audiences

Publishers are ever-eager to extract greater insights from and monetize their audience data. CDPs have emerged as a transformative tool for publishers to yield valuable behavioral insights, improve content engagement, and deliver more targeted and profitable ad products. This webinar will explore how publishers are using CDPs to drive key business objectives and share valuable lessons for getting a return on a CDP investment.

Register for this webinar to learn about:

• Trends in the CDP market and how CDPs fit in the publisher tech stack
• How CDPs can be used to identify valuable audience affinities and behaviors
• Using audience insights to create targeted ad products, increase sales, and boost audience engagement
• Best practices for aligning people and process with this transformative tool

Sponsored by Lytics

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