How Publishers Are Using CDPs to Better Engage & Monetize Audiences
Sponsored by: Lytics
Speakers: AnnMarie Wills, CEO & Founder, Leverage Lab; Bill Levine, Director: Digital Media & Marketing, GEN / Clinical OMICs; Jeff Brown, VP of Marketing, Lytics
Publishers are ever-eager to extract greater insights from and monetize their audience data. CDPs have emerged as a transformative tool for publishers to yield valuable behavioral insights, improve content engagement, and deliver more targeted and profitable ad products. This webinar will explore how publishers are using CDPs to drive key business objectives and share valuable lessons for getting a return on a CDP investment.
Register for this webinar to learn about:
- Trends in the CDP market and how CDPs fit in the publisher tech stack
- How CDPs can be used to identify valuable audience affinities and behaviors
- Using audience insights to create targeted ad products, increase sales, and boost audience engagement
- Best practices for aligning people and process with this transformative tool
Sponsored by Lytics
Couldn’t make it on December 11th? No problem! Publishing Executive webinars are archived for 90 days after the live event. Click above to register and get access to this webinar, both live and on- demand.