How to Create Engaging (and Profitable) Digital Content for Mobile & Tablet
Sponsored by: Mag+
Speakers: James Arnold, Vice President of Digital, Farm Journal Media; Raymond Elman, Founding Editor-in-Chief, Inspicio magazine;David Wilson, Manager, Digital Operations & Design Studio, Mary Kay Inc.; and Andrew Wong, Director Of Business Development, Mag+
Audiences are inspired by great stories, but the techniques and tools for storytelling are evolving as readers shift to smartphones and tablets. To drive engagement in a mobile world, publishing companies must incorporate interactive elements, such as audio, video, and animations. New tools are enabling publishing companies to capture more revenue on mobile platforms, by taking advantage of analytics and serving in-app advertisements.
Tune in to this webinar to learn:
- How to increase engagement on mobile apps and digital magazines with interactive elements, such as audio, video, and animation
- New ways to drive revenue using analytics, subscriptions and in-app advertisements
- Tips and tools for efficiently designing and publishing for mobiles platforms
- Trends in mobile content consumption and monetization
Sponsored by Mag+
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