Strategies to Minimize Churn & Maximize Consumer Revenue
Sponsored by: Recurly
Speakers: Robbie Kellman Baxter, Founder, Peninsula Strategies LLC; Adam Carroll, Director of Sales, Recurly
Publishers are continuing to diversify by growing digital subscriptions, memberships, and ecommerce revenue streams. To scale these consumer-driven businesses, it’s vital to think beyond customer acquisition to the long-term game of combatting churn. By understanding which consumers are churning and what the root causes are, publishers can devise strategies to secure sustainable reader revenue.
In this webcast, industry experts will cover how publishers can foster greater subscriber retention to drive recurring revenue growth. Join us to learn:
- Key factors that influence voluntary and involuntary churn
- Best practices for subscription management experiences
- Tips for personalizing pricing and promotions based on user behavior
- How machine learning can safeguard revenue from recurring transactions
Sponsored by Recurly
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