Strategies to Minimize Churn & Maximize Consumer Revenue
Sponsored by: Recurly
Speakers: Robbie Kellman Baxter, Founder, Peninsula Strategies LLC; Adam Carroll, Director of Sales, Recurly
Publishers are continuing to diversify by growing digital subscriptions, memberships, and ecommerce revenue streams. To scale these consumer-driven businesses, it’s vital to think beyond customer acquisition to the long-term game of combatting churn. By understanding which consumers are churning and what the root causes are, publishers can devise strategies to secure sustainable reader revenue.
In this webcast, industry experts will cover how publishers can foster greater subscriber retention to drive recurring revenue growth. Join us to learn:
- Key factors that influence voluntary and involuntary churn
- Best practices for subscription management experiences
- Tips for personalizing pricing and promotions based on user behavior
- How machine learning can safeguard revenue from recurring transactions
Come to this session armed with your questions. You'll be able to submit questions directly to our panelists for a live Q&A session during the hour.
Sponsored by Recurly
Can’t make it on June 9th? No problem! Publishing Executive webcasts are archived for 90 days after the live event. Click above to register and get access to this webcast, both live and on-demand.