New Strategies For Increasing User Engagement & Revenue on Mobile
Sponsored by: BlueToad
Speakers: Hernán Sosa, Director of Art & Digital Publishing, Miles Partnership; Hutch Hicken, President & CTO, BlueToad; Paul DeHart, Chief Executive Officer, BlueToad, Inc.
While media consumption on mobile devices continues to grow, many publishers still struggle to engage this important audience segment that often makes up more than half of their digital readership. Yet in a world filled with an abundance of undifferentiated clickbait, readers are once again thirsting for the packaged delivery of curated and trustworthy content. Now is the time for publishers to meet these reader expectations by quickly and efficiently delivering device-appropriate content and leveraging the latest in digital publishing technology, such as audio articles, personalized content, and engagement analytics. This webinar will look at trends in mobile user behavior and provide publishers with tools and tactics for increasing user engagement and revenue on mobile.
- Audio - Exploring the rise of narration technologies and voice assistants to deliver an Audible-like reading experiences
- Personalization - Using Artificial Intelligence to provide personalized content to readers
- Brand Engagement - Leveraging other content initiatives to better engage readers with your brand
- Monetization - Implementing a digital sponsorship program or integrating ad management technology
Sponsored by BlueToad
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