How Publishers Can Survive the Assault on the Advertising Business Model
Sponsored by: PostUp
Speakers: Chris Mainenti, Senior Manager of Email, Acquisition & Retention, Apartment Therapy Media; Keith Sibson, Vice President, Product & Marketing, PostUp; Rob Keenan, President, Keenan Media
The winds are changing in the media business: Facebook has turned off the traffic fire hose the newsfeed used to be. In an attempt to make the web a better experience, Google has begun blocking invasive ads on its Chrome Browser. Meanwhile, Safari Intelligent Tracking Prevention and GDPR will limit publishers' ability to gather data and target users.
All these changes will make business models that rely on immense scale and low average-revenue-per-user (ARPU) even more challenging for publishers. What can publishers do? Smart publishers are continuing their pivot away from scale-as-a-business-model and finding more sustainable forms of revenue by engaging, nurturing, and monetizing quality audiences. This webinar will explore actions publishers can take to improve user experience, build direct connections, and monetize highly-engaged audiences.
Register to learn:
- How Google Chrome and Safari updates and GDPR will affect publishers' businesses
- How improving content strategy and user experience can increase audience engagement
- Tools and tactics for converting audience and nurturing direct connections
- Ways publishers are increasing ARPU with paid subscriptions, memberships, events, and lead gen
Sponsored by PostUp
Couldn’t make it on March 7th? No problem! Publishing Executive webinars are archived for 90 days after the live event. Click above to register and get access to this webinar, both live and on- demand.