How Publishers are Growing Revenue with Paywalls & Registration
Sponsored by: PostUp
Speakers: Anique Halliday, Senior Product Manager, Foreign Affairs; Tina Logan, Product Manager, Audience Development, Northstar Travel Group; Keith Sibson, Vice President, Product & Marketing, PostUp
Given the array of challenges publishers face with growing digital advertising, many have sought out more sustainable digital revenue models. In many cases this strategic shift means publishers are asking readers to play a direct role in the value exchange of consuming online content. Implementing paywalls and registration walls has been a way for publishers to drive more user-generated revenue directly or capture valuable user data that can also be monetized.
This webinar will explore why some publishers are embracing digital paywalls and registration, and how they make these models work along with other online revenue objectives.
Tune in to learn:
- Why the publishing industry has recently shifted towards paywalls and registration walls
- Revenue models for pay and registration walls and how they align with other digital revenue objectives
- The different types of metered paywalls publishers are using
- How publishers are marketing the value exchange for content behind a pay or registration wall
Sponsored by PostUp
Click above to view this free webinar today!