Sizing Up the Customer Data Platform (CDP) Opportunity for Publishers
Sponsored by: BlueConic
Speakers: Geoff Deakin VP, Data Product Development Randall-Reilly; Cory Munchbach VP, Marketing BlueConic
As if marketing tech stacks needed another three-letter acronym, CDPs -- AKA, customer data platforms -- have joined the fray and caused a lot of buzz among publishers recently. As with any new technology, publishers are eager to identify the potential use cases and opportunities that CDPs present. This webinar, the first in a two-part series, will help answer some of publishers' pressing questions about CDPs.
Register to learn:
- What a customer data platform is and what it does
- How CDPs compare to other data management solutions and how they fit into a publisher's tech stack
- The potential ROI for a customer data platform
- How publishers can get started with a CDP by identifying relevant use cases
- How publisher Randall-Reilly is using a CDP activate, engage & monetize new audience segments
Sponsored by BlueConic.