Free Webinar: Enhance & Engage - Using Social Discoverability To Increase Magazine App Usage & Subscriptions
Sponsored by: MAZ Digital
Speakers: Nina La France, SVP, Consumer Marketing and Business Development, Forbes and Paul Canetti, CEO, MAZ
Thousands of publishers have invested millions of dollars developing magazine applications, only to see usage languish. The problem? It's easy for apps to get lost in the sea of available applications, or in the barrage of content that your readers are distracted by. It's time to bring these magazine apps to life by allowing users to engage in the social stream.
It's been proven: usage and exposure lead to subscriptions and revenue. Publishers need to move beyond thinking simply about how to get content onto mobile devices and tablets, and start thinking about how to create stickiness for their magazine apps.
In this webinar you'll hear directly from Nina La France, SVP of Consumer Marketing and Business Development at Forbes about what problems her company was facing and how they developed an in-app social community where readers share content. Join us for actionable advice on making your magazine app more visible and useful to publishers from all corners of the publishing world.
Sponsored by MAZ Digital