Open Enrollment | Subscribe to Publishing Executive HERE
Connect
Follow us on
Advertisement
 

The Native Advertising Argument Is Far From Over: Andrew Sullivan, Ben Smith Face Off

February 25, 2013

Every so often the stars align and the panel gods break the monotonous cycle of dispassionate, talking point-riddled "new media" discussions. Such was the case last night during a spirited debate on native advertising between blogger Andrew Sullivan and BuzzFeed editor in chief Ben Smith.

Much ink has already been spilled on the subject by Sullivan, panel moderator and Atlantic senior editor Derek Thompson, and others. While many focused on the heated and refreshing nature of the exchange between Smith and Sullivan, the argument seems to perfectly illustrate the bubble-thinking mentality of the media and advertising elites
...

 

Companies Mentioned:

People Mentioned:

More Suggested Content:

Atlantic Media New Logo 2013
Atlantic Media Unveils New Logo and Website
December 21, 2012 From Publishing Business Today
Atlantic Media today unveiled a new corporate logo and website that represent the company's transformation into a digital-first enterprise. The logo and site are designed to be visual expressions of Atlantic Media's commitment to world-class journalism and constant innovation throughout its properties
 

SPONSORED CONTENT

MORE ON E-MEDIA >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: