Siegler: The Daily Died Because it Failed Not to Suck

The first-ever iPad-only daily newspaper, the Daily is a joint venture of Rupert Murdoch’s News Corp. and Apple. Launched in February 2011, the newspaper features 100 pages of original content every day,$.99 a week or $39.99 a year.

Attempting a definitive post-mortem of The Daily, TechCrunch’s MG Siegler offers a pull-no-punches assessment of what went wrong (which apparently requires using the word “suck” a lot) and why some of the theories about The Daily’s demise are off base. His main point has to do with download times, a point also made by yours truly this week, and content not being indispensible enough to entice paid subscribers. He also makes some interesting comparisons to magazine apps that are working.

“The truth,” Siegler says, “is that The Daily failed before it ever launched.”

– James Sturdivant

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