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President, The Precision Media Group

Media Vent

By Bob Sacks

About Bob

Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group (BoSacks.com). He is also the co-founder of the research company Media-Ideas (Media-Ideas.net), and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.

 

Industry Insiders

The Insiders
The Leaky Bucket Problem: Why Poor Inventory Management Is Costing Publisher's Ad Revenue
Nov 14, 2014

Let's say that you have to fetch a bucket of water. You assume that the bucket is sturdy and has no holes. But by...



Publishers' Dojo

Linda Ruth
The Jury is In: Hashtags Usefulness Confirmed
Oct 28, 2014

To some publishers, social media is turning into a bit of a ho-hum, something they can do in their sleep...



B2B Beat

Andy Kowl
The Impact of LinkedIn Buying Bizo
Aug 12, 2014

If B2B publishing was a different industry, the prospect of LinkedIn buying Bizowould invite anti-trust scrutiny. Just think about what might...



The Digital Market

Thea Selby
Top 5 Mobile Trends for Publishers—It’s Good News, Folks
Jul 7, 2014

Mary Meeker of Kleiner Perkins Caufield & Byers is one of my s/heroes. In this day and age of branded...



Pub Talk

Denis Wilson
Facebook Co-Founder and New Republic Publisher Chris Hughes: Why Print is the ‘Crown Jewel’ of the Business
Jun 4, 2014

Last month I had the chance to attend the Adobe Digital Symposium in New York. Much of sessions focused on...



Publisher's Paradox

Andrew Davis
Publisher’s Paradox: Your Newsletter Subscribers Are Being Overfed
Apr 28, 2014

Charlie Magazine, based in Charleston, South Carolina, isn't asking its readers to subscribe to everything. Instead, Charlie is inviting readers...



Profit from Publishing!

Thaddeus B. Kubis
Media Conference Exhibitors Should Go Deeper to Engage
Oct 9, 2013

It has been a few weeks since I attended (as the guest of the event organizer) the Publishing Business Conference...



Media Vent: There is No Secret Formula

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Every publisher who still gets the majority of their revenue from print is seeking the magic formula for a simple transition from the old world medium to the new media world order.
 
Please take a moment to write this down. There is no secret formula. But there is an open and obvious path to publishing sustainability. And you don't need me to tell you either, because you already know the answer.

You must have the very best content available in your particular niche. The conundrum is that ridiculously hard and that absurdly simple. If you have a singularly clear editorial voice and totally addictive content you will be the envy of all your publishing brothers and sisters who are still trying to figure it out.
 
Take the 124 year old Financial Times for example.  The New York Times reported yesterday that  last year the number of FT digital subscribers, now more than 300,000, surpassed the print circulation of the paper, which has slipped below that figure. This year, print and digital subscriptions and sales are set to overtake advertising as a source of revenue. Mobile devices now account for one-quarter of the FT's digital traffic and about 15 percent of new subscriptions.
 
The Financial Times was one of the first newspapers to charge readers for access to its Web site, which it did in 2002. It revamped its digital business model in 2007, moving to a "metered" approach, in which readers get a certain number of articles free before they are asked to subscribe.
 
I say again, what is your plan for success? Do you believe beyond a shadow of a doubt that your edit is the best damn edit on the planet for your area of interest?  If so, charge whatever you like for your rare and valuable product and reap the rewards of excellence.  

If not, then run-of-the-mill writing is indeed everywhere on the net and has very little to no actual retail value. The only way to rise out of the ashes on the Web is to have sustained and compelling excellence.
 
"Be a yardstick of quality. Some people aren't used to an environment where excellence is expected."
- Steve Jobs

Companies Mentioned:

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