Blogs

Will Trump’s War on the Press Include B2B Media?

In Catch-22, one of the great American novels, main character Yossarian told everyone in alarm, “They’re trying to kill me!” He was referring to the fact the Germans kept bombing his USAF base in Italy during World War II. To calm him down, his fellow Air Force officers respond, “But Yossarian, they’re trying to kill…

Who Deserves to Be Called a Publisher?

What does it mean to be called a publisher? In an earlier era, the term called to mind the entrepreneurial titans of print journalism. William Randolph Hearst. Henry Luce. Joseph Pulitzer. Condé Nast (the person, not the company). These were legendary publishers who established vast media enterprises. These were powerful publishers who found their ways…

C-Suite Soundbites From AMMC: Views of the Magazine Biz From On High

Each year at the American Magazine Media Conference, the last panel of the event is typically a conversation among the CEOs of the publishing industry’s goliaths. This type of panel has its upside and its downside. Of course you get to hear how the biggest consumer publishers see the industry and macro trends affecting it.…

Other Staff Bloggers
Content & Digital Media

In Catch-22, one of the great American novels, main character Yossarian told everyone in alarm, “They’re trying to kill me!” He was referring to the fact the Germans kept bombing his USAF base in Italy during World War II. To calm him down, his fellow Air Force officers respond, “But Yossarian, they’re trying to kill…

What does it mean to be called a publisher? In an earlier era, the term called to mind the entrepreneurial titans of print journalism. William Randolph Hearst. Henry Luce. Joseph Pulitzer. Condé Nast (the person, not the company). These were legendary publishers who established vast media enterprises. These were powerful publishers who found their ways…

Each year at the American Magazine Media Conference, the last panel of the event is typically a conversation among the CEOs of the publishing industry’s goliaths. This type of panel has its upside and its downside. Of course you get to hear how the biggest consumer publishers see the industry and macro trends affecting it.…

Data & Audience

This year's American Magazine Media Conference was all about “media” with hardly any attention paid to the actual “magazines,” but I did come across two revealing quotes: “We carry higher CPMs for our brands that are first in print and then go to digital versus those that are only digital,” said David Carey, president of…

Last week I wrote about how most publishers don’t have a plan in place to manage the opportunities and costs associated with distributed content. In my book, that’s a missed opportunity. Publishers don’t disagree. When we surveyed publishers about distributed content, they overwhelming responded that the biggest opportunities they see for distributed content is as…

Today Publishing Executive released a research report on how publishers are managing the challenges of distributed content (content hosted and consumed partially or in full on external platforms, such as Facebook, LinkedIn, Google AMP, or Medium). The report is based on a survey of Publishing Executive’s audience of senior-level executives in the media and publishing…

Sales & Advertising

Despite sleek publishing software and a high profile founder, the hybrid publisher and platform, Medium, is in the same boat that many established publishers have been in for more than a decade. Digital ad revenues are not enough to support the business, and the startup has had to layoff 50 employees while it searches for…

Editor's Note: Yesterday, AdAge ran a piece titled, "Publishers Snapped Up Marketing Agencies at Unprecedented Rate in 2016." PubExec blogger BoSacks shares his take on why this trend should come as no surprise. Some time ago Bob Garfield, one of my favorite provocative columnists and also the co-host of On the Media, said, "We are…

When you take Statistics 101, one of the first things you learn is that some variables are “categorical,” some are “ordinal,” and some are “interval.” Categorical variables are the ones that don’t have any inherent arithmetic dimension to them (e.g. male/female, Democrat/Republican). Ordinal variables are those that do have a more/less arithmetic dimension, but where…

Printing & Production

More than seven years after it began rolling out, the billion-dollar system that was supposed to revolutionize how publications and other flat mail are handled is still making the U.S. Postal Service less, not more, efficient. In fact, the Flats Sequencing System’s performance, already well below plan, declined even further last year, according to a…

Email is an increasingly important channel for publishers, and for many it is a major driver of website traffic and revenue. But email takes time and resources that can put a strain on publishers already stretched budgets. Technology startup StoryPorts hopes to alleviate that strain with its automated email creation platform and workflow management tools.…

Emboldened by recent tightness in supply, several suppliers announced last week the first round of price increases on magazine-quality paper in more than a year. But what should really concern publishers is not so much the ebbs and flows of the paper markets but rather the possible gyrations of the currency markets. With demand for…

Business Management

For a professional who has worked at many a large publishing house, and as a person who has had many a large expense account, I suggest that the Time Inc. approach described in this article is absurd, stupid, and a real morale buster on every level. The New York Post reported recently that Time Inc. placed…

I was at the Folio: show this week in New York City. I spoke at the conference and was spoken to by many a strong, free-thinking, radical member of a still evolving, re-energized publishing community. It was, as usual, a thought provoking event, and I was delighted to attend. Before I continue I want to…

I’m not a recruiter; I’ve never been a recruiter. I’ve hired a lot of people over the years and when I look back I can honestly say that I’m not great at it and I’m the first to admit it. I’ve completed courses and read books, often with contradicting advice. I’ve followed the steps and…

News

I go to a dozen or more media conferences each year. Many I speak at and others I report on as a media analyst and journalist. I always hope to learn something new or hear different perspectives. I have seen the best and the not so great. Having attended the good and the bad, it…

BoSacks interviews Time Inc. CEO Joe Ripp about his new role as the chair of the American Magazine Media Conference, which the MPA will host in Manhattan on February 1st and 2nd. Ripp discusses why events like the AMMC are important for the health of the magazine industry and previews some of the conference sessions…

My friend Samir Husni has penned a short essay and complaint about "numbers" used in our industry for purposes of industry review and analysis (Click here). He bemoans the way some media reporters publish stats on the number of new titles in each quarter, and he wishes that they reached out to him for his extensive collected number of new launches. I suggest that his collection of data is very large, unique, and probably the most definitive.