Blogs

4 Keys to Building an Analytics-Driven Editorial Team

The B2B publishing industry is surrounded by analytics. From site metric tools to lead-gen platforms to ad analytics tools to advanced business intelligence products, we have a plethora of data flowing our way. If used right, this data can help us make decisions, understand usage, and ensure that we are truly meeting the needs of…

Embracing the Bots: How Direct-to-Consumer Advertising Is About to Change Forever

By Kate Letheren and Charmaine Glavas, Queensland University of Technology This article was originally published on The Conversation. Read the original article. The tech revolution is coming to advertising. Chatbots are replacing humans, big data threatens our privacy, and the blockchain is linking it all together. In The Conversation's series on tech and advertising, we’re…

Yes, There Are Platforms That Actually Pay for Publishers’ Content

There has been a lot of talk lately in the publishing industry about platforms. Should we share our content on LinkedIn, Facebook, or even Snapchat? Does this help us? Will we make any money? According to a Publishing Executive survey, 11% of respondents believe that platforms will provide a new revenue stream to their businesses,…

Other Staff Bloggers
Data & Audience

The B2B publishing industry is surrounded by analytics. From site metric tools to lead-gen platforms to ad analytics tools to advanced business intelligence products, we have a plethora of data flowing our way. If used right, this data can help us make decisions, understand usage, and ensure that we are truly meeting the needs of…

Today’s publishers can gather more types of information than ever about their customers: subscriptions, of course, but also pages viewed, content downloaded, comments posted, ads clicked or ignored, products purchased, external audience memberships, opt-in and opt-out requests, and plenty more. Customer Data Platforms (CDPs) are packaged software designed to gather data from all those sources,…

Many publishers have invested a great deal of time and resources to distribute their content on social and mobile-optimized platforms like Google AMP, Apple News, and Facebook Instant Articles. The promise of these platforms is to reach larger audiences and create new opportunities to drive subscription and ad revenue. But distributing content on third-party platforms…

Content & Digital Media

By Kate Letheren and Charmaine Glavas, Queensland University of Technology This article was originally published on The Conversation. Read the original article. The tech revolution is coming to advertising. Chatbots are replacing humans, big data threatens our privacy, and the blockchain is linking it all together. In The Conversation's series on tech and advertising, we’re…

There has been a lot of talk lately in the publishing industry about platforms. Should we share our content on LinkedIn, Facebook, or even Snapchat? Does this help us? Will we make any money? According to a Publishing Executive survey, 11% of respondents believe that platforms will provide a new revenue stream to their businesses,…

This week F+W Media announced a unique distribution partnership with URP Music Distributors. The vinyl record distributors will place F+W’s magazine Goldmine, a music title geared toward record collectors, in over 600 independent record stores. The initial distribution of the title will launch on April 22nd, also known as Record Store Day. The Goldmine distribution…

News

Identifying “adjacent possibilities” in your organization’s products and services, without chasing shiny object with questionable ROI.

I go to a dozen or more media conferences each year. Many I speak at and others I report on as a media analyst and journalist. I always hope to learn something new or hear different perspectives. I have seen the best and the not so great. Having attended the good and the bad, it…

BoSacks interviews Time Inc. CEO Joe Ripp about his new role as the chair of the American Magazine Media Conference, which the MPA will host in Manhattan on February 1st and 2nd. Ripp discusses why events like the AMMC are important for the health of the magazine industry and previews some of the conference sessions…

Business Management

People say good talent is hard to find. I say there is plenty of great talent out there, but understanding how to go about finding them is the tricky part. The key is to first identify what your specific needs are – not just in the role itself, but from an organizational perspective – and…

Culture. This one simple word can elicit an array of reactions, emotions, and responses from leaders. Some leaders feel a tremendous sense of pride that their organization DOES have a culture, it’s described using the latest buzzwords, and it’s beautifully displayed in the office reception area. Other leaders become gripped with fear that their organization…

In Catch-22, one of the great American novels, main character Yossarian told everyone in alarm, “They’re trying to kill me!” He was referring to the fact the Germans kept bombing his USAF base in Italy during World War II. To calm him down, his fellow Air Force officers respond, “But Yossarian, they’re trying to kill…

Sales & Advertising

I have the privilege of attending about 16 publishing media conferences each year. The shows I go to run the gamut of media publishing enterprises. I attend meetings with editors (ASME), circulators (MBR), and production folk (PRIMEX). I meet with various groups of media professionals such as regional publishers (CRMA, IRMA), large publishers (MPA, IMAG),…

The recent brouhaha surrounding Google’s inability to provide 100% assurance that brand advertisers won’t find their ads adjacent to objectionable content is just a dramatic manifestation of a long-simmering problem. As digital advertising moved out onto the Long Tail, advertisers traded some certainty about brand safety for lower ad prices. The problems accelerated as programmatic…

I am in Berlin, Germany attending one of my favorite publishing events, FIPP's Digital Innovators Summit which starts Monday, March 20th. It is a cross-planet collection of modernizers trying to make sense and profit from the still evolving phenomenon we once called publishing. If you ever get the chance I recommend it. As I sit…

Printing & Production

More than seven years after it began rolling out, the billion-dollar system that was supposed to revolutionize how publications and other flat mail are handled is still making the U.S. Postal Service less, not more, efficient. In fact, the Flats Sequencing System’s performance, already well below plan, declined even further last year, according to a…

Email is an increasingly important channel for publishers, and for many it is a major driver of website traffic and revenue. But email takes time and resources that can put a strain on publishers already stretched budgets. Technology startup StoryPorts hopes to alleviate that strain with its automated email creation platform and workflow management tools.…

Emboldened by recent tightness in supply, several suppliers announced last week the first round of price increases on magazine-quality paper in more than a year. But what should really concern publishers is not so much the ebbs and flows of the paper markets but rather the possible gyrations of the currency markets. With demand for…