Blogs

5 Ways Publishers Are Using Personalization to Achieve Revenue & Audience Goals

“Personalization is not just about contextual relevance,” said Hearst Magazines advisor Michael Dugan at Wednesday’s FUSE Media Forum on the Pursuit of Personalization. “It’s about truly understanding your audience.” That statement perfectly captures the tenor of the discussions held at the executive summit in New York City. At the FUSE Media Forum, publishing leaders explained…

Could the B2B Media Exchange Be One Answer to Ad Fraud?

Did you read Bo Sacks’ recent post on grappling with ad fraud? If you deal with programmatic advertising in any way, what do you think of Bo’s conclusion: “Maybe this whole conversation falls into an arena of total incompetence on an industrial scale. How else does an industry brag that we are down to only…

Will Voice Interfaces Like Alexa Deliver for Publishers?

You probably can’t tell from my Publishing Executive blogs, but I’m Scottish. Like most Scots, my heritage is a source of pride and I love it when people, mostly Americans to be fair, tell me they love my accent. For someone that grew up with their mother telling them to ‘speak properly’ that’s a great…

Other Staff Bloggers
Content & Digital Media

“Personalization is not just about contextual relevance,” said Hearst Magazines advisor Michael Dugan at Wednesday’s FUSE Media Forum on the Pursuit of Personalization. “It’s about truly understanding your audience.” That statement perfectly captures the tenor of the discussions held at the executive summit in New York City. At the FUSE Media Forum, publishing leaders explained…

You probably can’t tell from my Publishing Executive blogs, but I’m Scottish. Like most Scots, my heritage is a source of pride and I love it when people, mostly Americans to be fair, tell me they love my accent. For someone that grew up with their mother telling them to ‘speak properly’ that’s a great…

I won. Among magazine-media pundits, there’s been a sort of unannounced contest to see who can find the most ridiculously low-priced subscription offer. I found the winner – for now, at least – the other day in The Wall Street Journal: an ad touting a $1 annual (10 issues) subscription to Entrepreneur magazine. That’s 10…

Sales & Advertising

Did you read Bo Sacks’ recent post on grappling with ad fraud? If you deal with programmatic advertising in any way, what do you think of Bo’s conclusion: “Maybe this whole conversation falls into an arena of total incompetence on an industrial scale. How else does an industry brag that we are down to only…

Charles Dickens once penned the now famous line, "It was the best of times, it was the worst of times."  I am going to counter that with a quote from Art Buchwald, "Whether it's the best of times or the worst of times, it's the only time we've got." I bring this up while trying…

Samir Husni, aka Mr. Magazine, held his annual ACT 7 conference at the University of Mississippi in late April. The program was a good round up of what is going on in publishing, what our hopes and fears, challenges and opportunities are, and what the most forward-looking publishers, large and small, are doing to create…

Data & Audience

Any person that knows me or works with me knows one thing: I love analytics. In fact, I think analytics are critical to driving modern editorial and digital teams. Just read my last blog, 4 Keys to Building an Analytics-Driven Editorial Team, to see how analytics can improve an editorial operation. But, I also think…

There isn’t much to say about the latest upheaval hitting our industry, because apparently not a lot is, as yet, known. Just this: Hearst and Condé Nast have “pulled out” from Comag, their joint venture U.K. distribution company, as a result, according to the U.K. trade press, of about £4 million (about $5.2 million) in…

Business Management

Sometimes the potential talent to join our team is right in front of us and then what? We freeze. It’s like the dog that catches the ice cream truck… now what? What do I say? What do I ask? In what setting should I hold the interview? How do I really know if they will…

People say good talent is hard to find. I say there is plenty of great talent out there, but understanding how to go about finding them is the tricky part. The key is to first identify what your specific needs are – not just in the role itself, but from an organizational perspective – and…

Culture. This one simple word can elicit an array of reactions, emotions, and responses from leaders. Some leaders feel a tremendous sense of pride that their organization DOES have a culture, it’s described using the latest buzzwords, and it’s beautifully displayed in the office reception area. Other leaders become gripped with fear that their organization…

News

“At least it isn’t another bankruptcy,” a contact at a key retailer said to me. “There will be some order, some sequence and continuity to the whole transition.” He was speaking, of course, of the acquisition of Ingram Periodicals by TNG, formerly the News Group, earlier this week, a move that came as a surprise…

Identifying “adjacent possibilities” in your organization’s products and services, without chasing shiny object with questionable ROI.

I go to a dozen or more media conferences each year. Many I speak at and others I report on as a media analyst and journalist. I always hope to learn something new or hear different perspectives. I have seen the best and the not so great. Having attended the good and the bad, it…

Printing & Production

“Told you so. Now don’t try to slap us with a Stupidity Tax.” That, in essence, is the magazine industry’s response to the U.S. Postal Service’s latest attempt to jack up postal rates for publishers. For the past decade, changes in publishers’ average postal rates have been limited to the rate of inflation. But a…

More than seven years after it began rolling out, the billion-dollar system that was supposed to revolutionize how publications and other flat mail are handled is still making the U.S. Postal Service less, not more, efficient. In fact, the Flats Sequencing System’s performance, already well below plan, declined even further last year, according to a…

Email is an increasingly important channel for publishers, and for many it is a major driver of website traffic and revenue. But email takes time and resources that can put a strain on publishers already stretched budgets. Technology startup StoryPorts hopes to alleviate that strain with its automated email creation platform and workflow management tools.…