Ad Technology

What Blockchain Means for Ad Tech
May 17, 2017 at 2:38 pm

The long-term effects of blockchain on ad tech will be a topic at today's IAB Programmatic Symposium. Can blockchain address the unintentially unwieldy and opaque supply chain in ad tech? Yes. Establishing transparency and trust requires a central and secure way to record, review and execute a deal. Today, deals are typically stored in formats…

Facebook Admits Its 10th Measurement Mistake Since September
May 16, 2017 at 2:18 pm

Facebook has messed up on its math again. More notable than the error itself is the fact that, by my count, this is the tenth measurement mistake that the company has disclosed since September 2016 and the first that resulted in Facebook mischarging advertisers. Over the course of a year, Facebook incorrectly charged advertisers for…

Despite Challenges, Native Ad & Header Bidding Opportunities Are on the Rise
May 12, 2017 at 1:26 pm

Last year was a good year for digital publishers. Although overall advertising growth slowed overall, according to eMarketer, digital advertising grew more than 15% and almost cleared $70 billion. And, by 2020, digital spend is expected to reach $100 billion. A number of factors are driving growth, one of which is mobile technology. But native…

Press Release: Haymarket Media to Use Solve Media’s Type-In Tech to Maximize Branding Effectiveness for Healthcare Marketers
May 9, 2017 at 9:45 am

New York (May 9, 2017) – Haymarket Media, Inc., the U.S. division of Haymarket Media Group, has finalized a partnership with Solve Media, an adtech company with its roots in ad-fraud protection, to offer Solve’s patented suite of type-in ad units to its installed base of advertising partners. Solve Media’s patented portfolio of branded type-in…

Pause That Depresses: Forrester Sees Advertiser Revolt as Beginning of the End
May 5, 2017 at 1:38 pm

Moves by big advertisers to pause spending on Google, audit media buying and demand greater accountability will at least dent the rise of digital ad spending and hasten what Forrester is calling "The End of Advertising As We Know It" in a report to be released today. Google's recent street-beating revenue results, despite those spending…

What I Learned at I-COM About Cookies, First-Party Data & the Fight Against Fraud
May 2, 2017 at 2:05 pm

For those of us in the media/data/research ecosystem, one of the best ways to geek out is to attend the annual I-COM conference, a global forum on marketing data measurement. This year’s conference was in the very pleasant town of Porto, Portugal. The conference is the brainchild of entrepreneurial Andreas Cohen, an American expat who…

Why All the Hype Around Customer Data Platforms?
May 1, 2017 at 3:10 pm

As someone who follows publishing-industry technology, you’ve no doubt heard the term “customer data platform” (or “CDP”) mentioned over the past year. In short, the technology pulls together audience data from a publisher’s communication tools to form profiles, and then helps a publisher both analyze the audience data (internally, for advertisers, etc.) and feed it back into those communication…

Publishers Work To Expand Influencer Footprint
May 1, 2017 at 2:23 pm

There is another digital media land rush underway, as media companies, agencies and tech firms all rush to build a presence in the burgeoning world of social-media influencer marketing. The last few months have seen a spate of partnerships between publishers and influencer networks, offering advertisers cross-channel campaigns combining online influencers with their own editorial…