Mobile

The Year in Mobile Push Alerts
November 6, 2017 at 1:46 pm

It has been an exhausting, exasperating, anxious year. A year of relentless assault, as one news break after another pushed its way into our daily existence and found us where we live, interrupting family dinners and drinks with friends, errands and work, rough patches and best-laid plans. No matter who you voted for or what…

Where Will You And Your Magazine Business Be in Five Years?
October 30, 2017 at 10:18 am

For the record, I stay up to date on many blogs, threads, and various news chains. One of these news sources asked a typical but still important question a few days ago. Where will ebooks be in five years? That, of course, started me pondering several things about the magazine business. Where were we five…

Media Pitch: Engage Social's Rich User Data May Help Publishers Challenge the Duopoly
October 17, 2017 at 9:00 am

Publishers continue to surrender audience and valuable data to third-party platforms like Facebook, Google, and Snapchat. These platforms have become the primary mode of content discovery, and increasingly, consumers are engaging with content on platforms rather than on publishers’ websites. At the same time, social engagement is a powerful tool that can help spread awareness…

Are Publishers Abusing Mobile Push Notifications?
October 12, 2017 at 1:38 pm

How many push alerts is too many? What are the biggest challenges for news organizations sending out alerts? What happens if readers don’t even click through? Upcoming research from the Tow Center for Digital Journalism at Columbia and the Guardian U.S. Mobile Innovation Lab takes a look at how news organizations are sending out push…

[Video Q&A] How The New York Times’ Newsletters & App Drive Subscription Revenue
October 12, 2017 at 9:56 am

Engaging readers on the channels they use most is critical to audience development, and increasingly readers are spending more time in their inbox and on their mobile devices. That is one of the reasons The New York Times has significantly ratcheted up its newsletters, targeting 50 different verticals, and redesigned its mobile app. The goal,…

Press Release: Flipboard Opens Platform to All Publishers & Embraces Mobile Standards
October 10, 2017 at 10:38 am

October 10, 2017 — Palo Alto, Calif. — Today, Flipboard launches a new self-service program for publishers: for the first time publishers around the world can easily join Flipboard, have their stories discovered by readers on the platform and build a new channel for traffic to their websites. Flipboard is also rolling out the Reader…

To Launch a PWA, Forbes Had to Change Its Culture First
October 5, 2017 at 12:18 pm

In the online world, and in particular mobile, the old adage “time is money” rings true. Publishers with slow, unreliable mobile sites risk high bounce rates and missed revenue opportunities. That was the challenge Forbes faced last year when it compared the start render time -- how long it takes for the first content element…

How Forbes Launched a Progressive Web App & Increased Mobile Engagement
October 5, 2017 at 12:03 pm

At the 2017 FUSE Media Summit, Forbes SVP of Product & Tech Salah Zalatimo explained how Forbes got its PWA off the ground and why its growing mobile audience, engagement, and ultimately, revenue. Zalatimo said the new app is helping Forbes provide a fast, reliable, and engaging mobile experience to its audience.