Paywalls & Registration

How Liberation’s New Paywall Increased Subscribers By 10% Over the Summer
September 12, 2016 at 11:52 am

French daily newspaper Libération has shifted its approach to its paywall, loosening it up for its most loyal readers, and the publisher reports that the new iteration is seeing results. Since July, visitors to the news site have been served a message saying they have seven more visits before they need to subscribe to access more…

The Evolution of the Paywall: From Blunt Instruments to Sophisticated, Creative Solutions
August 31, 2016 at 2:02 pm

Looking back to 2012 to 2014, paywalls were traditionally “one-size-fits-all” blunt instruments. They were like a toll road: You're driving down the road, you get stopped by a toll booth, you pay and keep going. Newspaper publishers were the first to deploy paid content and the industry was divided on which business model was better:…

How The FT Plans to Turn Its Content Studio Into a Full-Service Agency
July 19, 2016 at 1:32 pm

The Financial Times has big plans for expanding its content studio into a full-service agency. Until now, it’s been adept at the delivery and distribution side of branded content, but not creative production. That’s all set to change with last month’s acquisition of content-marketing video specialist Alpha Grid. And, naturally for a paywalled publisher, much of the way forward lies in…

Politico Aims to Boost Media-Industry Coverage by Removing Paywall
May 26, 2016 at 12:39 pm

Media junkies will soon have a new way to get their fix. Politico, the news outlet devoted to all things politics, is taking much of its media coverage out from behind a paywall and launching a morning newsletter devoted to the topic. As part of the change, Politico is creating a single online hub, politico.com/media,…

How to Identify the Online Learning Opportunity
May 9, 2016 at 7:00 am

Editor’s Note: The below video is excerpted from the webinar “Seizing the Online Learning Revenue Opportunity.” There’s never been a better time to launch an online learning business, says Thought Industries CEO Barry Kelly. Today the global online learning market exceeds $91 billion, and the barriers to entry have lessened considerably. As little as five…

The New Yorker Tests Readers’ Willingness to Pay Up
April 5, 2016 at 2:27 pm

What happens when one of the country’s best-known culture magazines asks readers to pay more to access its profiles, political features and book reviews? The New Yorker, owned by Condé Nast, has been testing the boundaries of readers’ willingness to pay more as the slump in print ad pages deepens. The initial risk when the…

'Reach and Return': The Financial Times Is Making its Paywall Leakier
March 8, 2016 at 2:17 pm

Last spring, the Financial Times altered its former metered access model and introduced paid trials, letting users pay £1 ($1.42) for a month’s access to content. At the same time, the newspaper also changed its policies toward social platforms and began making more content free to people coming to its site from Google, Facebook and Twitter.…

Newsweek Is Dropping Its Paywall
February 10, 2016 at 2:12 pm

For some publishers, such as The New York Times, metered paywalls have provided a much-needed revenue stream by converting free, loyal readers into paying digital subscribers. But Newsweek is going in the other direction, opting to drop its paywall Wednesday morning. "The general strategy is to open up and allow folks the ability to experience…