Web Strategy

Publishers, Pick Your KPIs And Stick With Them
September 21, 2017 at 1:51 pm

News publishers reassure themselves with the number of Key Performance Indicators at their disposal. The selection of gauges is always indicative of business priorities (or lack of thereof). This is an ongoing discussion I have with publishers and digital marketeers: Which indicators should be prioritized? The "obvious" answer is: it depends on your business model,…

Google, Apple Leave Publishers in the Dark on Ad & Cookie Blocking Browser Updates
September 21, 2017 at 10:54 am

Today, if you wanted an ad blocker to be operational on whichever browser you most often use to surf the web, you would need to go through the somewhat arduous process of actually turning it on. For many of us, that process would involve a fair bit of downloading and Googling, and perhaps a little…

ComScore Reports Mic's Traffic Has Plummeted After Pivot to Video
September 20, 2017 at 2:38 pm

Mic.com recently announced it was, like many digital publishers, "pivoting to video." In the meantime, readers appear to be pivoting away from its website. At least that's what web traffic tracker comScore says. Back in December 2015, Mic.com's audience peaked at nearly 21.5 million monthly visitors in the U.S., according to comScore. Since that zenith,…

How to Win at Voice-Assisted Search
September 12, 2017 at 11:25 pm

Voice-assisted search came onto the mass market in 2011 with the initial release of Siri. Since then, there have been ongoing

58% of Publishers Say Lack of Time Is Biggest Tech Buying Obstacle
September 12, 2017 at 10:29 pm

Last week Publishing Executive hosted FUSE Media: The Convergence of Technology & Media, a summit designed to help publishing executives discover and better understand the technologies reshaping the media business. Throughout the 2½ days of the summit, I heard the same line over and over again from attendees: “I’m here because I just don’t have…

Mother Jones Is Now Making Between $15 and $16 Million a Year
September 8, 2017 at 8:04 am

Like a lot of news outlets, Mother Jones puts all of its content on the internet for free. But unlike many of her peers, Editor in Chief Clara Jeffery has no qualms about asking people to pay for that work. “It’s important to our mission to get work we do out there to the widest…

Scribd Is Bundling Its Subscriptions With News Organizations (Starting With NYT)
September 8, 2017 at 6:00 am

Scribd, the San Francisco-based startup that wants to be the Netflix for text, has a new plan to lure more subscribers: Give them The New York Times. This morning, Scribd announced a new two-for-one deal for students. Those with valid .edu addresses can pay $1.87 per week and get access to Scribd's library of written…

New Hearst UK CEO’s Strategy for Success
September 7, 2017 at 6:00 am

Having joined Hearst UK in April, James Wildman, new CEO, has clear plans for driving the business forward. Here, he talks cultural change, revenue generation and the future of the publishing industry… Jon Watkins spoke to him ahead of the 41st FIPP World Congress, where he will be one of our speakers. The Congress takes…

Time Inc. Shifts Toward Video as Eyeballs Move Online
August 31, 2017 at 11:51 am

NEW YORK (Reuters) - Time Inc, publisher of magazines including People and Sports Illustrated, is turning to the internet to distribute its growing cache of video material and television shows, part of a plan to counter fast-declining print advertising revenue. The move shows that even the largest traditional publishing companies can no longer ignore the…