Web Strategy

Ziff-Davis Will Reportedly Buy Mashable for Just $50 Million
November 17, 2017 at 12:13 pm

In another sign of how digital media companies are struggling, Mashable will be sold to trade publisher Ziff Davis for around $50 million, according to a Wall Street Journal report. That would be only one-fifth of the company’s $250 million valuation during its last investment round in March 2016. While Mashable had attracted little interest…

30 Under 30 Media 2018: Meet The Young People Driving And Defining Content
November 15, 2017 at 3:51 pm

When asked about her biggest wins of 2017, Jazmine Hughes, associate editor of New York Times Magazine, listed a couple of expected accomplishments: her first feature for the publication and the Letters of Recommendation column that she edits. But Hughes also mentioned something less typical for someone with her title. She had met a woman who…

Do Facebook And Google Have Control of Their Algorithms Anymore?
November 15, 2017 at 3:46 pm

If you searched Google immediately after the recent mass shooting in Texas for information on the gunman, you would have seen what Justin Hendrix, the head of the NYC Media Lab, called a “misinformation gutter.” A spokesperson for Google later gave a statement to Gizmodo that placed blame squarely on an algorithm: "The search results…

Bloomberg Will Launch Twitter Network in December; Secures Millions in Revenue
November 14, 2017 at 2:03 pm

Bloomberg's new Twitter network will launch on Dec. 18 with six founding partners: Goldman Sachs, Infiniti, TD Ameritrade, CA Technologies, AT&T and CME Group — and more are in the works. The average price point of the partnerships is $1.5 to 3 million, leading to Bloomberg securing eight figures in revenue in its first year.…

Mozilla's Firefox Web Browser Just Got Its Biggest Update in 13 Years – Here's What's New
November 14, 2017 at 1:56 pm

It's a good day to be a Firefox diehard. On Tuesday, Mozilla, the non-profit behind the popular browser is launching Quantum, a totally reengineered version of Firefox. It's the culmination of six years of research and development and a year and a half of engineering work, according to Mozilla CMO Jascha Kaykas-Wolff.  And, the company…

Business Insider Website Rolls Out a Paid Content Offering
November 13, 2017 at 1:06 pm

Business Insider this week became the latest publisher to ask readers to pay for its content, launching a subscription offering aimed at die-hard consumers of financial news. The subscription offering, called BI Prime, has been tested in various formats for more than a year but was rolled out to Business Insider’s entire audience earlier this…

Are Readers the Answer to Publishing’s Revenue Question?
November 9, 2017 at 10:10 am

Print’s a basket case. New online advertising dollars are under pressure from the duopoly. Bots and ad fraud are scaring agencies and brands away from spending what’s left of their budgets on digital display. Not too long ago, video was the answer to any question about the future of publishing revenues. But while the pivot…

The Risk of Billionaire-Funded Media, the Importance of Archiving, and Other Takeaways From the Demise of DNAInfo and Gothamist
November 3, 2017 at 1:41 pm

What billionaires giveth, billionaires can taketh away. DNAinfo and Gothamist, two popular local news networks, were abruptly shutdown last night, just a week after employees of companies voted to unionize. Billionaire Joe Ricketts, who launched DNAInfo in 2009 and acquired Gothamist last year, wrote that while the two sites had accomplished much over the years…

How Medium Is Attracting Premium Publishers to Its Partner Program (Hint: Money Up Front)
October 31, 2017 at 1:39 pm

Would you pay, online, for something that you already have access to free online? Medium hopes that the answer is yes. Last month, the site started running, behind its $5/month paywall, “curated content” from a couple dozen publishers. Some (the Financial Times, The New York Times, The Economist) have paywalls of their own. Many others…

Press Release: Time Inc. Expands Its Audience to a Record-Breaking 139 Million Uniques
October 31, 2017 at 11:34 am

NEW YORK--(BUSINESS WIRE)--Time Inc. (NYSE:TIME) reaches its largest digital audience ever with more than 139 million monthly unique views (+27% YoY and +6% MoM), based on comScore's latest monthly US multi-platform report for September 2017. Traffic from mobile devices, including smartphones or tablets, was up 37% at 116.3 million UVs; about 93.7 million UVs (+38% YoY) are mobile-only visitors.…