Web Strategy

WaPo Hits 2nd Year of Profitability, Plans Expansion
January 10, 2018 at 1:48 pm

The Washington Post will celebrate its second consecutive year as a profitable company by adding to its business and technology teams in 2018, according to a memo to staff from Post Publisher Fred Ryan obtained by Axios. The team of nearly 800 journalists will be acquiring additional space in its headquarters building in downtown Washington…

'Playboy' Mulls Closure of Iconic Print Magazine
January 8, 2018 at 1:15 pm

It isn’t just new media darlings like Teen Vogue that are going all-digital to expand a popular brand — and finding success. Iconic print magazine Playboy is said to be considering a move to online in an effort to focus on its legendary brand, expanding licensing and partnerships in the process. After founder Hugh Hefner died last year at…

In 2018, New Challenges for SEO Await
December 20, 2017 at 1:47 pm

In December 2016, I wrote about search trends for 2017. As 2018 is about to begin, it seems appropriate to look back at how accurate my

Here Is the Awful Pep Talk Ziff Davis Gave to Mashable After Gutting Its Staff
December 20, 2017 at 11:28 am

The recent trajectory of tech site Mashable has put it at the forefront of some of the worst trends reshaping digital media. In April 2016, it slashed its news team and became one of the first venture-backed publishers to make the infamous “pivot to video.” Its ad-centric business model was nevertheless suffocated by tech giants,…

Press Agencies Want Google, Facebook And Others To Pay For Aggregating News
December 19, 2017 at 11:26 am

Publishers have relied on referral traffic to gain readership for years. Now nine European press agencies such as Agence France-Presse (AFP), Germany’s Deutsche Presse-Agentur (DPA), and Britain’s Press Association are calling on Google, Facebook and others to pay copyright fees for using their content, which these Internet giants make a profit on. Free is a myth,…

Why Recirculation Is A Key Metric For News Publishers in 2018
December 12, 2017 at 1:37 pm

Readers have never enjoyed greater access to content and the media industry has never been more competitive. Yet news outlets rely on the big platforms to deliver traffic, at increasing cost to the quality of their news content and bottom line. If your audience comes from direct sources, rather than through social media, your recirculation…

How Brands Secretly Buy Their Way Into Forbes, Fast Company, And HuffPost Stories
December 11, 2017 at 1:56 pm

In late October, TechCrunch editor-at-large John Biggs noticed a Facebook Messenger request from someone he didn’t know, a man named Varun Satyam. When Biggs accepted the request, Satyam introduced himself as a marketer for technology startups. He was looking for coverage of some clients, he said, and he was willing to pay Biggs to write…

BuzzFeed Is About to Make a Third of Its UK Staff Redundant
December 8, 2017 at 1:26 pm

BuzzFeed is about to make just under a third of its British staff redundant as part of a cost-cutting programme. The website's London workforce was briefed on the plans on Thursday evening. In a tweet later confirmed by the company, media and politics reporter Mark Di Stefano said 45 of the bureau's 140 editorial and commercial…

Publisher Pivot to Reality Casts Doubts on Global Expansion Plans
December 7, 2017 at 1:26 pm

Winter is coming for digital media, and one of the big casualties is their global expansion. Not long ago, digital media, awash in venture capital, was shouting from the rooftops about plans for global expansion. Arianna Huffington aspired to have her namesake publishing company in 50 markets by the end of the decade. BuzzFeed, Mashable…