Open Enrollment | Subscribe to Publishing Executive HERE
Connect
Follow us on
Advertisement
 

Media Vent

Bob Sacks

Stats on Magazine Launches Are Irrelevant & Misleading

My friend Samir Husni has penned a short essay and complaint about "numbers" used in our industry for purposes of industry review and analysis (Click here). He bemoans the way some media reporters publish stats on the number of new titles in each quarter, and he wishes that they reached out to him for his extensive collected number of new launches. I suggest that his collection of data is very large, unique, and probably the most definitive. Read More >>

 


Marketing Services Lab

The Marketing Services Lab

3 Ways To Tell The Content Marketing Boom Spells Revenue Growth for Publishers

Last week Publishing Executive announced the launch of the Publishing & Media Labthat we will host at the 2015 Content Marketing World conference this September. The Lab will help media companies position themselves to meet advertisers' growing thirst for branded content and drive new revenue. Read More >>

 


Publishers' Dojo

Linda Ruth

Miniaturize & Simplify, Solutions to Publishers' Mobile Problem

As many publishers have found, providing a magazine experience on a mobile app and getting people to engage with it regularly can involve some heavy lifting. So publishers are turning to other functionalities in hopes of discovering the keys to monetizing mobile content.

Read More >>

 


B2B Beat

Andy Kowl

Content is Money

Most of the publishing world says Content is King. The publishers at SIPA say Content is Money.

The annual conference of the Specialized Information Publishers Association is a celebration of the value of content. Last week here in Washington at the Capital Hilton more than 250 publishing professionals came together, the majority of whom sell content far more than they do advertising. They sell reports, education and training, up-to-the-minute data, webinars, databases, market studies, site

... Read More >>

 


Industry Insiders

The Insiders

Apple Throws Publishers Another Curve Ball

The relationship between Apple and the magazine publishing industry has been acrimonious since the launch of the iPad in 2010 and the technology giant threw the industry another curve ball on Monday.

As first reported by Re/code, and later announced during its Worldwide Developers Conference (WWDC), Apple is launching a Flipboard-like, content-aggregation app called News. Re/code also reported that Apple plans to do away with Newsstand, which at this point amounts to a mercy killing. Apple

... Read More >>

 


The Digital Market

Thea Selby

4 Takeaways from the New Apple App Analytics

One of the lesser-known facts about magazine apps is that publishers can glean very little information about them and how they are used, unless we have built in the coding for separate analytics. There is much less app data than what we've become accustomed to on websites, where you can tell which pages people are looking at, how much time they are spending, and a host of other information. Read More >>

 


Pub Talk

Denis Wilson

Resurgence of Vinyl Should Remind Publishers of Their Core Fans

Last week this article from The Media Briefing about the "resurgence" of vinyl circulated in our offices. Resurgence is in quotes there because vinyl, though experiencing noteworthy growth after being nearly eviscerated by cassette tapes then CDs then iPods and now streaming music, remains a tiny fraction of the overall sales of music. (Note the table in that article showing units sold from early '70s to today.)


Read More >>