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Media Vent

Bob Sacks

The Answer to Publishing's Enigma of Survival

Many of the people who read this blog are in one way or another devoted to the process of print. Some of them are printers, some of them are publishers and most of them have a strong and deep bias, which is clearly and understandably centered around making a profitable living. In fact, we all, regardless of what our profession is, have a biased point of view that is skewed by our need to make a living. In this discussion I am not in any way saying a bias is wrong, just that it exists and

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B2B Beat

Andy Kowl

Private Equity Firms Taking Over B2B Media

Private Equity firms are now the dominant players in B2B publishing. They probably own less than half of all B2B media properties, but we've passed the tipping point.

M&A deal value in B2B media increased more than 600% from 2013 to 2014 -- from $452 million to $3.2 billion -- according to the Jordan Edmiston Group, an investment bank specializing in such deals. Not all of the money involved was from private equity (PE) firms, but that has been the driver.

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Publishers' Dojo

Linda Ruth

Nook’s VP of Marketing on “Delivering An Experience” on Ereaders

I spoke with Jeanniey Mullen, VP of Marketing for Nook. Jeanniey spent five years developing and marketing Zinio's award-winning digital magazine newsstand. She took from that experience a deep understanding of what drives people to read digitally, the trends in digital reading, and the expectations and rewards that support the ereading experience.

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Industry Insiders

The Insiders

The Real Cost of Content Marketing

Mark McCormick, president of Mirabel Technologies

How do you respond to advertisers who want to blog more and advertise less? Do you discuss with them the real cost of content marketing?

Content marketing has become all the rage in the marketing world as brands empowered by the technologies of the web, SEO, and various publishing tools race to become publishers themselves. Read More >>

 


The Digital Market

Thea Selby

Top 5 Mobile Trends for Publishers—It’s Good News, Folks

Mary Meeker of Kleiner Perkins Caufield & Byers is one of my s/heroes. In this day and age of branded journalism, she is one of the few women who has solidly branded herself as the Go To Gal for internet trends. She comes out with an annual report packed with excellent analysis, and the world becomes clearer for all of us. Thank you, Ms. Meeker! Read More >>

 


Pub Talk

Denis Wilson

Facebook Co-Founder and New Republic Publisher Chris Hughes: Why Print is the ‘Crown Jewel’ of the Business

Last month I had the chance to attend the Adobe Digital Symposium in New York. Much of sessions focused on how brand marketers are harnessing the power of tablet and mobile publishing tools. However, as part of the day's events, Chris Hughes, publisher and editor-in-chief of The New Republic joined head of Adobe's digital publishing Nick Bogaty for a Q&A session. Read More >>

 


Publisher's Paradox

Andrew Davis

Publisher’s Paradox: Your Newsletter Subscribers Are Being Overfed

Charlie Magazine, based in Charleston, South Carolina, isn't asking its readers to subscribe to everything. Instead, Charlie is inviting readers to something very specific. For example, take Charlie's weekly online feature, "Get Happy Hour," Read More >>