Publishers' Dojo
Actually, Some Publishers Do Like Apps: An Answer to Jason Pontin
Who can resist the person brave enough to cry out that the emperor has no clothes? Once again Technology Review’s Jason Pontin has done that for us by announcing that Publishers Don’t Like Apps. Pontin has a history of making stirs by announcing the end of things and there usually seems to be a kernel of truth in what he says—a kernel that might be overlooked in a more moderate pronouncement.
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Profit from Publishing!
How Well Do You Know Your Market—Really?
How well do you know your market? Sounds strange, doesn’t it? Why would I ask you about your market, a market that you have been dealing with for many years and have, as they say, in your back pocket? Read More >>
The Postal Pundit
Pointing Fingers With Your Head In The Sand
April is here and we now know that March madness was more than just basketball.
Part of the madness is the belief in some circles that everything regarding the mailing industry and the Postal service will resolve itself, negating the need for legislative relief and a change in the way mail moves.
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B2B Beat
Mojo Still Trumps Metrics
It sometimes feels like we are living in a jargon jungle. Since the whole concept of a thing called "advertising technology" barely existed in the 20th Century, it is only natural new terminology had to be developed. Read More >>
The Digital Domain
Carr and Quittner on Flipboard: A Trusted Wingman for Publishers?
For those who skipped Monday morning's keynote at the Publishing Business Conference & Expo featuring an interview of Flipboard Editorial Director Josh Quittner by famed New York Times columnist/reporter David Carr, you missed quite a conversation. Read More >>
Pub Talk
The Next Steps For Digital Content
Over the past two weeks, my 9-year-old daughter has purchased (with her parents' consent) three songs from iTunes: Vanessa Carlton's "A Thousand Miles," Sara Bareilles' "Uncharted," and "Safe and Sound" by Taylor Swift and The Civil Wars. Read More >>
The Digital Market
Location, Location, Location: The Success of Apple Newsstand
My grandfather Robert Garretson was a marketer for Carling Black Label beer in the Midwest. While no stranger to the three-martini lunch, he also took his job very seriously.
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Everything Publishing
A New Way To Be a Player
If you want to increase affinity with your brand, grow traffic (up to 20x for some sites) and retention, create new online advertising inventory and lead generation, read on. Read More >>
Media Vent
A Short Story About Editors
I will now somewhat ashamedly admit that when I was a young publishing executive at High Times, I sometimes took a sort of perverse pleasure in annoying my editor. Read More >>
Byte Back
What Is “Interactive” Anyway? (Part 2)
The real question, it turns out, is less about embedded multimedia than it is about personalization, relevance and immediacy of content. Read More >>
