In the midst of the incremental collapse of our antiquated magazine distribution system, there are bright lights here and there, people who are trying out new things, bringing unexpected solutions to the marketplace.
One of them is REMAG, the program that uses coupons to create incentives for recycling magazines. REMAG's program draws together publishers, retailers, packaged goods companies, and the public through its supermarket-based kiosk locations.Read More >>
The Paradox: While publishers are desperate to be more "social" they ignore their biggest "social" asset: their journalists.
Put the Social back in Social Media
In the social media world, everyone has an audience. Your journalists, your editors, your sales staff, your CEO, all have the ability to attract fans, followers and friends. In the social media world, fans, followers, and friends are all versions of a subscription. Your "subscribers" have opted-in to your status updates, shared
Last week another action-packed issue of Publishing Executive hit subscribers' inboxes. In case you missed it, check out the digital edition here. And if you're not yet a subscriber, sign up here for your free digital (or print) subscription. Read More >>
Reed Phillips is co-founder of DeSilva+Phillips, one of the leading M&A advisors to the media and marketing industries. DeSilva+Phillips have advised and invested in our industry on more than 250 transactions valued at over $8.5 billion.
When it comes to the publishing world, Reed is an advisor to media kings, sometimes known as publishers, and is always worth listening to.Read More >>
Blogs were pronounced dead in Fast Company in December of 2012 and in New Republic in April of 2013. And just before the New Year, a Forbes article declared the blog dead once again.
But from what I'm seeing blogs are leading the way when it comes reader response and are worth learning from. Don't you get jealous when you read a blog and it has been tweeted 288 times, shared on LinkedIn 142 times, and so on? I do. Those sure are not numbers many B2B publishers see when it comes to their... Read More >>
Small Business Trends writer Shawn Hessinger and I have a completely different view of the news that Yahoo was starting its own digital magazine empire. While I gather Hessinger saw Yahoo's move to capture an audience with general information that they curated themselves with luscious pictures and snappy writing as bad, I see it as a leap forward for a cluttered mess of a media company. Read More >>
When most publishing companies go shopping for CRM, billing, and operations software, they tend to focus on features, and specifically, whatever features or lack of features their previous systems did not have. Buying publishing software is complex and, while features are important, it's one of many things that should be considered when going software shopping. Here is a checklist of considerations I recommend when shopping for a publishing software system (or any software for that ... Read More >>
It has been a few weeks since I attended (as the guest of the event organizer) the Publishing Business Conference & Expo. This event, held each year in New York City at the Marriott Marquis, is, to me, like a library. Perhaps better said, it is like a direct inflow of endless and valid information from the source to me.Read More >>