B2B Beat
Man Bites Dog
That used to be the universal publishing call to juice up your headlines. The opposite was the headline you'll never see: "Plane Landed Safely."
The last time I started a trade magazine, about eight years ago, we broke a controversial story on the cover of our first issue. We had found a potential deal-killer within a ground-changing industry event. With old-fashioned, solid reporting we came down pretty hard on Intermec, a supply chain and mobile-computing technology leader. We ...
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Pub Talk
In SOPA Debate, Responsibility of Websites and ISPs Should be Front and Center
One of the important themes running through the SOPA debate—and the one least likely to go away, even as the threat of website blocking and other more extreme responses to online piracy dies out—is that of the responsibility of websites and Web service providers for the content they host. Read More >>
The Digital Domain
New App Review: WWE Magazine
Christmas came a day early for wrestling fans when World Wrestling Entertainment announced on Dec. 24 the release of a new app for its monthly publication WWE Magazine. Unfortunately, after reviewing the digital publishing effort put out by this entertainment giant, the final product added up to a lump of coal for its fans. Read More >>
Publishers' Dojo
Mobile Marketing: Don’t Lose Sight of the Basics
What do you use when you are not using QR codes? I’ve gotten a lot of mail asking me that question since a recent blog post wherein I mentioned that one of the downsides to using QR codes is that there are easier ways to reach the mobile customer. Read More >>
The Digital Market
Location, Location, Location: The Success of Apple Newsstand
My grandfather Robert Garretson was a marketer for Carling Black Label beer in the Midwest. While no stranger to the three-martini lunch, he also took his job very seriously.
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Everything Publishing
A New Way To Be a Player
If you want to increase affinity with your brand, grow traffic (up to 20x for some sites) and retention, create new online advertising inventory and lead generation, read on. Read More >>
The Postal Pundit
Political Inertia May Be The Deciding Factor
Now that the Postal Service is showing the level of desperation that only a company typically in its death throes would show, just maybe the powers that be will act with some level of expediency. Read More >>
Media Vent
A Short Story About Editors
I will now somewhat ashamedly admit that when I was a young publishing executive at High Times, I sometimes took a sort of perverse pleasure in annoying my editor. Read More >>
Byte Back
What Is “Interactive” Anyway? (Part 2)
The real question, it turns out, is less about embedded multimedia than it is about personalization, relevance and immediacy of content. Read More >>
