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Publishers' Dojo

Linda Ruth

Classic Print Business Models Influence Convergent Media: CNOW.tv Adopts a Magazine Subscription Model

Like everyone else in our business, I get drawn in to the ongoing conversation about this dying and that dying.

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Publisher's Paradox

Andrew Davis

Publisher's Paradox: Leveraging Email to Inspire Action

Instead of sending your audience passive content, send your audience something they can take action on. If you read last week's Publisher's Paradox, you're already working on a way to leverage the personal power of your journalists to build a deeper relationship with the audiences they garner. Now, take it a step further. Read More >>

 


Media Vent

Bob Sacks

It's Not All Good News for Magazine Publishers

Sometimes I just have to put the tequila aside and deliver a sobering report to the industry to offset some irrational exuberance.  I do this because I love the magazine media industry, and I don't want anyone to misinterpret the facts and true conditions of our industry.

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Industry Insiders

The Insiders

Publishers: Take a Lesson from the Louvre

John Markus Lervik is the CEO of Cxense.

Today, few premium publishers can compete with the rest of the Internet. But being the most trusted source of news and information for each of its users, and being able to funnel to readers the content that interests and engages them—now that's something. Read More >>

 


Pub Talk

Denis Wilson

February Issue of Publishing Executive Out Now

Last week another action-packed issue of Publishing Executive hit subscribers' inboxes. In case you missed it, check out the digital edition here. And if you're not yet a subscriber, sign up here for your free digital (or print) subscription. Read More >>

 


B2B Beat

Andy Kowl

What Bloggers Can Teach B2B

Blogs were pronounced dead in Fast Company in December of 2012 and in New Republic in April of 2013. And just before the New Year, a Forbes article declared the blog dead once again.

But from what I'm seeing blogs are leading the way when it comes reader response and are worth learning from. Don't you get jealous when you read a blog and it has been tweeted 288 times, shared on LinkedIn 142 times, and so on? I do. Those sure are not numbers many B2B publishers see when it comes to their

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The Digital Market

Thea Selby

A Critique Of Yahoo's Digital Magazine Strategy

Small Business Trends writer Shawn Hessinger and I have a completely different view of the news that Yahoo was starting its own digital magazine empire. While I gather Hessinger saw Yahoo's move to capture an audience with general information that they curated themselves with luscious pictures and snappy writing as bad, I see it as a leap forward for a cluttered mess of a media company. Read More >>

 


Profit from Publishing!

Thaddeus B. Kubis

Media Conference Exhibitors Should Go Deeper to Engage

It has been a few weeks since I attended (as the guest of the event organizer) the Publishing Business Conference & Expo. This event, held each year in New York City at the Marriott Marquis, is, to me, like a library. Perhaps better said, it is like a direct inflow of endless and valid information from the source to me.

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