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Industry Insiders

The Insiders

3 Ways Publishers Can Use Email Marketing to Drive Traffic

Christopher Lester, VP of Sales, Emma

It is no surprise that email has become a favorite marketing tool among publishers. A strategic email marketing program is one of the most effective, low-cost ways to grow your audience, share premium content, and drive traffic. And according to the Direct Marketing Association, the ROI of email marketing is an astounding 4,300%. But your results are only as good as the quality and size of your email list. Read More >>

 


Media Vent

Bob Sacks

On PRIMEX, And the Important Nuts And Bolts of the Magazine Industry

There is an unsung part of the magazine media industry that many of us rarely think or hear about, and yet a case can be made that this hard working section of the industry is the mighty engine that actually keeps us running.

We constantly read about creativity in our industry, about the art or editorial without which we wouldn't have a business. We read about newsstand issues, both the good and the bad. But the "magazine auto mechanic" who keeps the engine running is rarely in the

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The Digital Market

Thea Selby

Top 5 Trends Affecting App Publishing

This is a great time of the year to look at the top trends of 2014 and gain insights for 2015. Following are five trends -- some new, some continuing - that will impact app development and usage in the coming year. You might just reconsider what operating system, device to prioritize. Or could the BRIC countries represent new audience growth potential? Read More >>

 


B2B Beat

Andy Kowl

Earned Media vs. Native Advertising: Smart Publishers Find a Path for Advertiser Content

An insidious term has started to be widely used these past couple of years. As publishers, we must stamp out the term "earned media" before it becomes chiseled in stone -- if we're not already too late -- because it devalues what we do. If you have seen it as a line item in marketing plans while advertisers explained they couldn't spend on your publication, you've been burned by earned. Read More >>

 


Publishers' Dojo

Linda Ruth

How to Look at Your 2014 Sales

So far I have spent 2015 deep in analyses of publishers' sales in 2014 and before. That probably puts me in company with every other audience development person in our business. There are many circles that might never be closed -- issues with zero sale in certain chains due to unrecorded sales; issues with 100% sale in other chains due to unrecorded returns. Issues that exist as a Read More >>

 


Pub Talk

Denis Wilson

Resurgence of Vinyl Should Remind Publishers of Their Core Fans

Last week this article from The Media Briefing about the "resurgence" of vinyl circulated in our offices. Resurgence is in quotes there because vinyl, though experiencing noteworthy growth after being nearly eviscerated by cassette tapes then CDs then iPods and now streaming music, remains a tiny fraction of the overall sales of music. (Note the table in that article showing units sold from early '70s to today.)


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Publisher's Paradox

Andrew Davis

Publisher’s Paradox: Your Newsletter Subscribers Are Being Overfed

Charlie Magazine, based in Charleston, South Carolina, isn't asking its readers to subscribe to everything. Instead, Charlie is inviting readers to something very specific. For example, take Charlie's weekly online feature, "Get Happy Hour," Read More >>