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Industry Insiders

The Insiders

The Real Cost of Content Marketing

Mark McCormick, president of Mirabel Technologies

How do you respond to advertisers who want to blog more and advertise less? Do you discuss with them the real cost of content marketing?

Content marketing has become all the rage in the marketing world as brands empowered by the technologies of the web, SEO, and various publishing tools race to become publishers themselves. Read More >>

 


Publishers' Dojo

Linda Ruth

Cowley/TNG Combines Old & New in Magazine Distribution

As a partner to TNG (formerly The News Group), Cowley represents a convergence of the old and the new. TNG's footprint covers most of North America. Cowley Distributing, representing about 4% of US newsstand distribution, is a small part of that-but significant in scale when compared to any agency a couple of decades ago. And, while a part of the emerging world that TNG, by virtue of its scale, must lead, Cowley is also one of the very last of a vanishing breed: the old-time independent

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Media Vent

Bob Sacks

Print Mag Audiences Up, Metrics & Other Interesting Data

For the past week Mary Berner, President of The MPA (Magazine Media Association), and I have been communicating publicly and sometimes privately. I think all of our conversations have been appropriately spirited and healthy for the industry. We don't agree on all issues, but we are having a professional dialog most of it in the open, and that is good for everyone.


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B2B Beat

Andy Kowl

The Impact of LinkedIn Buying Bizo

If B2B publishing was a different industry, the prospect of LinkedIn buying Bizowould invite anti-trust scrutiny. Just think about what might happen in the world of consumer advertising if Facebook was buying AdSense. The regulators would be all over it. But with the possible exception of those of us in the business, we are looked at as a subset of the larger publishing and advertising business -- assuming anybody pays attention to us at all. Since the initial announcement of this sale I've... Read More >>

 


The Digital Market

Thea Selby

Top 5 Mobile Trends for Publishers—It’s Good News, Folks

Mary Meeker of Kleiner Perkins Caufield & Byers is one of my s/heroes. In this day and age of branded journalism, she is one of the few women who has solidly branded herself as the Go To Gal for internet trends. She comes out with an annual report packed with excellent analysis, and the world becomes clearer for all of us. Thank you, Ms. Meeker! Read More >>

 


Pub Talk

Denis Wilson

Facebook Co-Founder and New Republic Publisher Chris Hughes: Why Print is the ‘Crown Jewel’ of the Business

Last month I had the chance to attend the Adobe Digital Symposium in New York. Much of sessions focused on how brand marketers are harnessing the power of tablet and mobile publishing tools. However, as part of the day's events, Chris Hughes, publisher and editor-in-chief of The New Republic joined head of Adobe's digital publishing Nick Bogaty for a Q&A session. Read More >>

 


Publisher's Paradox

Andrew Davis

Publisher’s Paradox: Your Newsletter Subscribers Are Being Overfed

Charlie Magazine, based in Charleston, South Carolina, isn't asking its readers to subscribe to everything. Instead, Charlie is inviting readers to something very specific. For example, take Charlie's weekly online feature, "Get Happy Hour," Read More >>

 


Profit from Publishing!

Thaddeus B. Kubis

Media Conference Exhibitors Should Go Deeper to Engage

It has been a few weeks since I attended (as the guest of the event organizer) the Publishing Business Conference & Expo. This event, held each year in New York City at the Marriott Marquis, is, to me, like a library. Perhaps better said, it is like a direct inflow of endless and valid information from the source to me.

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