Pub Talk
Want to Know What's Really Going to Be the Magazine Killer?
If you're spending more than 50 percent of your digital development resources on website functionality, stop! Read More >>
The Digital Market
Single Copy: The Sexiest Thing Going
In the world of selling magazines to customers, newsstand is the unpredictable relative, the circulation no one wanted to think about, let alone talk about. Eccentric, hard to get along with, sometimes ravishing, other times completely missing the point. Circulators roll their eyes when talking about newsstand, and say, we just can’t control it.
Thanks to the iPad, single copy sales have risen to an unprecedented estimation in people’s eyes. All of a sudden newsstand, or more ... Read More >>Media Vent
The New, Simple, Easy, Fool-proof Method for Any Magazine’s Success
For some reason, the latest mantra in the print world is that we have been saved and proven to be forceful and relevant by the success of one title. I actually love the magazine and look forward to getting it each month. But I am so sick of hearing about the salvation of the magazine industry based on the success of The Food Network Magazine that I am today, here and now, drawing a line in the sand. Read More >>
Byte Back
For Advertisers, Will QR Codes Blend the Print-Mobile Experience?
Ignoring Harold Ramis’ (playing Dr. Egon Spengler) dire warning: "Don't cross the streams," advertisers are daily crossing the streams of media experience, combining Internet and mobile interaction with more traditional fare―most notably television. Whether our brains can really handle the cascade is an unanswered question, but there is no turning back; consuming one media while interacting with another is “in.” Read More >>
