Open Enrollment | Subscribe to Publishing Executive HERE
Connect
Follow us on
Advertisement
 

Industry Insiders

The Insiders

The Leaky Bucket Problem: Why Poor Inventory Management Is Costing Publisher's Ad Revenue

Lorne Brown, CEO of Operative

Let's say that you have to fetch a bucket of water. You assume that the bucket is sturdy and has no holes. But by the time you return, you realize it's been leaking the entire time and you've only been able to collect 80% of a full bucket. Worse yet, you don't know where the holes are, and even if you did, you don't know how to fill them. The leaky bucket is an ongoing problem plaguing publishers who are often unaware that they are losing print and digital ad revenue due to problems

... Read More >>

 


Media Vent

Bob Sacks

Without Print, There IS No Magazine Industry

I applaud all passions when it comes to this subject, and perhaps it is time once again to revisit and reconsider the question, what is a magazine? But at the end of the day it doesn't really matter. The death of magazines, which isn't really happening, is a red herring when considering how we keep score. The only viable score card, when one is in a business dialog, is revenue. Many printers are doing very well in these trying times, while at the same time the magazine business on the... Read More >>

 


Publishers' Dojo

Linda Ruth

The Jury is In: Hashtags Usefulness Confirmed

To some publishers, social media is turning into a bit of a ho-hum, something they can do in their sleep and really don't need any more guidance on, thank you very much. Others still find the ins and outs, the ebbs and flows, the twists and turns of the social media scene fascinating and worth keeping up with. I count myself among that category. Read More >>

 


B2B Beat

Andy Kowl

The Impact of LinkedIn Buying Bizo

If B2B publishing was a different industry, the prospect of LinkedIn buying Bizowould invite anti-trust scrutiny. Just think about what might happen in the world of consumer advertising if Facebook was buying AdSense. The regulators would be all over it. But with the possible exception of those of us in the business, we are looked at as a subset of the larger publishing and advertising business -- assuming anybody pays attention to us at all. Since the initial announcement of this sale I've... Read More >>

 


The Digital Market

Thea Selby

Top 5 Mobile Trends for Publishers—It’s Good News, Folks

Mary Meeker of Kleiner Perkins Caufield & Byers is one of my s/heroes. In this day and age of branded journalism, she is one of the few women who has solidly branded herself as the Go To Gal for internet trends. She comes out with an annual report packed with excellent analysis, and the world becomes clearer for all of us. Thank you, Ms. Meeker! Read More >>

 


Pub Talk

Denis Wilson

Facebook Co-Founder and New Republic Publisher Chris Hughes: Why Print is the ‘Crown Jewel’ of the Business

Last month I had the chance to attend the Adobe Digital Symposium in New York. Much of sessions focused on how brand marketers are harnessing the power of tablet and mobile publishing tools. However, as part of the day's events, Chris Hughes, publisher and editor-in-chief of The New Republic joined head of Adobe's digital publishing Nick Bogaty for a Q&A session. Read More >>

 


Publisher's Paradox

Andrew Davis

Publisher’s Paradox: Your Newsletter Subscribers Are Being Overfed

Charlie Magazine, based in Charleston, South Carolina, isn't asking its readers to subscribe to everything. Instead, Charlie is inviting readers to something very specific. For example, take Charlie's weekly online feature, "Get Happy Hour," Read More >>

 


Profit from Publishing!

Thaddeus B. Kubis

Media Conference Exhibitors Should Go Deeper to Engage

It has been a few weeks since I attended (as the guest of the event organizer) the Publishing Business Conference & Expo. This event, held each year in New York City at the Marriott Marquis, is, to me, like a library. Perhaps better said, it is like a direct inflow of endless and valid information from the source to me.

Read More >>