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The Digital Market

Thea Selby

4 Takeaways from the New Apple App Analytics

One of the lesser-known facts about magazine apps is that publishers can glean very little information about them and how they are used, unless we have built in the coding for separate analytics. There is much less app data than what we've become accustomed to on websites, where you can tell which pages people are looking at, how much time they are spending, and a host of other information. Read More >>

 


Media Vent

Bob Sacks

Thought’s on the IMAG-MPA Conference And a Love Letter From Samir Husni

Professor Samir Husni and I both love the magazine industry, yet we come to that affection from completely different directions. He is enamored with print on paper, while I am enamored by the global power of content distribution in/and on any platform that the consumer/reader wishes. The differences of our perspectives are very significant, but don't preclude a decades-long, great friendship. Conversations between us are at the very least dynamic, as one young man found out when he was... Read More >>

 


Industry Insiders

The Insiders

The Unintended Consequences of Data Targeting

Every brand is attempting to deliver a unique experience for every single person it engages with. This is not a new challenge -- it is a longtime dream of marketers. But only now are we even starting to pull together the technologies needed to deliver on that vision -- and there is still a ways to go. But make no mistake: the technology is getting there. And fast. Read More >>

 


Publishers' Dojo

Linda Ruth

How To "Onboard" Your Audience

Publisher should act as "mentor" or "guide" to new audience members that arrive at their sites. Whether or not you are familiar with the concept of "onboarding," you are likely practicing at least some of its strategies in your online business. Onboarding is a useful concept that has migrated from human resources to games creation. Applied in a conscious and intentional way to the creation of publisher websites, it can be extremely helpful in clarifying and achieving site goals.

In the

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B2B Beat

Andy Kowl

The Growth of Marijuana Business Media

The first trade magazine I launched, Paraphernalia & Accessories Digest, served the headshop industry. I had cofounded High Times four years earlier, by then a resoundingly successful consumer magazine. The market the Digest covered included record stores and boutiques which sold lifestyle items like incense, blacklight posters, and underground comix in addition to their primary lines of goods. The main focus of my magazine for those retailers, and others more exclusively positioned as... Read More >>

 


Pub Talk

Denis Wilson

Resurgence of Vinyl Should Remind Publishers of Their Core Fans

Last week this article from The Media Briefing about the "resurgence" of vinyl circulated in our offices. Resurgence is in quotes there because vinyl, though experiencing noteworthy growth after being nearly eviscerated by cassette tapes then CDs then iPods and now streaming music, remains a tiny fraction of the overall sales of music. (Note the table in that article showing units sold from early '70s to today.)


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