Publishers' Dojo
By Linda Ruth
About Linda
Linda Ruth is president & CEO of Publishing Dojo. She offers advice on the keys to marketing at retail and online. She is one of the original founders of Exceptional Women Publishing and Women in Digital Media and a current board member. Linda also is president of Newsstands of America, the coop of independent booksellers. She has more than 20 years' experience in magazine marketing, and has held management positions at McGraw-Hill and IDG Communications. Her books, “Internet Marketing for Magazine Publishers,” “Secrets of SEO for Publishers,” and “How to Market your Newsstand Magazine” can be found at Amazon.com. She can be found on the internet at:www.magazinedojo.com
www.twitter.com/Linda_Ruth
The Digital Domain
Foli Brings Digital Magazines to Waiting Rooms
Jun 13, 2013Whether it is a doctors office, auto repair shop or other places with a waiting room, there are two things...
The Digital Market
The Good, The Bad, The Weird: 6 Revelations from (not finished) Digital Dashboard
Jun 13, 2013While I enjoyed the drama of the recent article summarizing PwC’s Entertainment and Media Outlook 2013-2017 on the magazine industry...
Pub Talk
Signs and Symbols of a Shrinking Craft
May 29, 2013The picture is poignant. In a New York Times article this week, there's a photo of a handwritten poster illustrating...
B2B Beat
ABM Annual Conference Greatest Hits
May 17, 2013Much has been written about ABM merging under the umbrella of SIIA. But much more was going on during the...
Profit from Publishing!
No Line in the Sand
May 28, 2013I have always asked why draw a line in the sand when within seconds of completion the line will be...
The Postal Pundit
Climbing Out Of The Rubble Of Sandy
Dec 11, 2012The entire Eastern seaboard, but now mostly New York and New Jersey, has been struggling through the aftermath of Sandy,...
Everything Publishing
A New Way To Be a Player
Sep 19, 2011If you want to increase affinity with your brand, grow traffic (up to 20x for some sites) and retention, create...
Byte Back
What Is “Interactive” Anyway? (Part 2)
Feb 28, 2011The real question, it turns out, is less about embedded multimedia than it is about personalization, relevance and immediacy of...
Like practically everything else in publishing, licensing content is changing
I'm blogging from the Worldwide Media Marketplace (WMM), an annual event hosted by the FIPP, the worldwide magazine media association. As the only event in the world whose focus is entirely on international licensing, syndication, and joint ventures, it's worth getting on the calendar
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Gamification: Today's Hottest SEO Technique
What does scoring points have to do with scoring a page one listing on a search engine results page? Only a half a dozen or so years ago, the savviest publishers were just beginning to use video on their sites. They did so uncertainly, experimentally, and in many cases unsure of why, exactly, they were doing it.
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Gamification and Content Publishers: Beyond "Consumption" to Interactivity
As content publishers have spent the last decades navigating the transition from print to online, today they are struggling with another transition: from content "consumption" to interactivity.
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Lou Ann Sabatier Named CEO of Clarity Media
Congratulations to Lou Ann Sabatier, an old friend and industry colleague, a fellow member of Exceptional Women in Publishing and a fellow blogger here on Publishing Executive.
Lou has just accepted the job of CEO of Clarity Media’s Washington, DC properties: The Weekly Standard, The Washington Examiner, and Red Alert Politics.
Since I’ve known her, Lou has been a brilliant and effective consultant and communicator. She took the time to learn, master and teach all the disciplines of
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Seven Great Tips for Social Media from EWIP’s Women’s Leadership Conference
Exceptional Women in Publishing’s Women’s Leadership Conference, held last week in San Francisco, offered publishing’s women leaders tips, tactics, and strategies for their content publications. A few from the social media front
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