Linda Ruth

Publishers' Dojo

By Linda Ruth

About Linda

Linda Ruth is president & CEO of Publishing Dojo. She offers advice on the keys to marketing at retail and online. She is one of the original founders of Exceptional Women Publishing and Women in Digital Media and a current board member. Linda also is president of Newsstands of America, the coop of independent booksellers. She has more than 20 years' experience in magazine marketing, and has held management positions at McGraw-Hill and IDG Communications. Her books, “Internet Marketing for Magazine Publishers,” “Secrets of SEO for Publishers,” and “How to Market your Newsstand Magazine” can be found at She can be found on the internet at:

Publisher's Paradox

Andrew Davis
Publisher's Paradox: Leveraging Email to Inspire Action
Apr 7, 2014

Instead of sending your audience passive content, send your audience something they can take action on. If you read last...

Media Vent

Bob Sacks
It's Not All Good News for Magazine Publishers
Apr 1, 2014

Sometimes I just have to put the tequila aside and deliver a sobering report to the industry to offset some...

Industry Insiders

The Insiders
Publishers: Take a Lesson from the Louvre
Mar 21, 2014

Today, few premium publishers can compete with the rest of the Internet. But being the most trusted source of news and...

Pub Talk

Denis Wilson
February Issue of Publishing Executive Out Now
Feb 17, 2014

Last week another action-packed issue of Publishing Executive hit subscribers' inboxes. In case you missed it, check out the digital...

B2B Beat

Andy Kowl
What Bloggers Can Teach B2B
Jan 23, 2014

Blogs were pronounced dead in Fast Company in December of 2012 and in New Republic in April of 2013. And just before the New...

The Digital Market

Thea Selby
A Critique Of Yahoo's Digital Magazine Strategy
Jan 14, 2014

Small Business Trends writer Shawn Hessinger and I have a completely different view of the news that Yahoo was starting...

Profit from Publishing!

Thaddeus B. Kubis
Media Conference Exhibitors Should Go Deeper to Engage
Oct 9, 2013

It has been a few weeks since I attended (as the guest of the event organizer) the Publishing Business Conference...

Women Weave the Web

World Pulse sees Women Weave the Web as an opportunity to help women transform the world by giving them access to tools that will empower them. They invite us to log on, to submit our stories, to donate, to connect. They invite us to join their community. They invite us to share.  Read More >>


Goodbye to Pat McGovern, Founder of IDG

I worked for Pat McGovern in the late 1980’s, a sort of golden era for IDG, the International Data Group. I worked in the consumer division, located in...

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HDA is Gone for Good. Don’t Expect to Get Paid.

Publishers not sheltered by a national distributor bad-debt agreement cannot expect to receive any money for product sold from HDA Inc., a distributor of specialty magazines and books to specialty stores.


REMAG, Revisited: Innovative Couponing Program Completes Three Month Pilot

In the midst of the incremental collapse of our antiquated magazine distribution system, there are bright lights here and there, people who are trying out new things, bringing unexpected solutions to the marketplace.

One of them is REMAG, the program that uses coupons to create incentives for recycling magazines. REMAG's program draws together publishers, retailers, packaged goods companies, and the public through its supermarket-based kiosk locations.


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Magazine Literacy & Kitchen Gallery Team Up to Support Job Training, Homeless, Reading

John Mennell hasn't been letting the grass grow under his feet. Since I last spoke to him, the founder of The Magazine Publishers Family Literacy Project has moved ahead on lots of fronts. He's got a cute new video explaining his initiative. He's working to provide magazines for kids' organizations, high schools, Native Americans, senior citizens, foster care programs, and job training for the homeless.

And he's planning to change the world-one magazine and one reader at a time.


Kara Swisher Aims to Re-Imagine Tech Journalism

Kara Swisher is going to re-imagine tech journalism, and I can't imagine a better person to do it.

With her partner Walt Mossberg, and the backing of NBCUniversal News Group and Windsor Media, she has launched a new tech and media news, reviews, and analysis site called Re/code.


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This Article IS About Gamification--and About the Extrinsic & Intrinsic Rewards that Make it Work

Denis Wilson, please don't throw the baby out with the bathwater.

In your recent article that wasn't about gamification, you criticized the concept as being manipulative, and about big money.

Guilty as charged--in a way. Gamification is too young to be about seriously big money--certainly too young to be as serious as the actual games business itself. Games are huge money, for sure. Gaming is a $66 billion dollar business, twice as big as the Hollywood box office, significantly bigger than

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The Taunton Press Talks Content Optimization At Act 4

"We can't afford to pay for content if it's going to be a one-time use," said Jay Annis, VP of The Taunton Press, at the Act 4 Publishing Event at the Magazine Innovation Center at Ole Miss.


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