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Linda Ruth

Publishers' Dojo

By Linda Ruth

About Linda

Linda Ruth, as president of PSCS Consulting (, offers communication companies worldwide the keys to magazine launches, search engine optimization and audience development online and at retail. She is a pioneer in the fields of Online Audience Optimization (OAO) and gamification for content publishers. Her books, "Internet Marketing for Magazine Publishers" ; "How to Market your Newsstand Magazine"; and "Secrets of SEO for Publishers" can be found on Amazon. Find her online at Google PlusMagazine Dojo, LinkedIn, and Twitter @Linda_Ruth.


Media Vent

Bob Sacks
On PRIMEX, And the Important Nuts And Bolts of the Magazine Industry
Mar 13, 2015

There is an unsung part of the magazine media industry that many of us rarely think or hear about, and...

Industry Insiders

The Insiders
Issuu’s Scott Kinzie on How Publishers Can Take Advantage of Larger Mobile Screens
Mar 12, 2015

Technology always seemed to be squeezing more product into less space. Until last year, with the rollout of bigger screens...

The Digital Market

Thea Selby
Top 5 Trends Affecting App Publishing
Mar 9, 2015

This is a great time of the year to look at the top trends of 2014 and gain insights for...

B2B Beat

Andy Kowl
Earned Media vs. Native Advertising: Smart Publishers Find a Path for Advertiser Content
Mar 3, 2015

An insidious term has started to be widely used these past couple of years. As publishers, we must stamp out...

Pub Talk

Denis Wilson
Resurgence of Vinyl Should Remind Publishers of Their Core Fans
Feb 3, 2015

Last week this article from The Media Briefing about the "resurgence" of vinyl circulated in our offices. Resurgence is in quotes there...

Publisher's Paradox

Andrew Davis
Publisher’s Paradox: Your Newsletter Subscribers Are Being Overfed
Apr 28, 2014

Charlie Magazine, based in Charleston, South Carolina, isn't asking its readers to subscribe to everything. Instead, Charlie is inviting readers...

How to Look at Your 2014 Sales

So far I have spent 2015 deep in analyses of publishers' sales in 2014 and before. That probably puts me in company with every other audience development person in our business. There are many circles that might never be closed -- issues with zero sale in certain chains due to unrecorded sales; issues with 100% sale in other chains due to unrecorded returns. Issues that exist as a  Read More >>

TNG: Working with Publishers to Rebuild Sales

Given what she's been up against for the past year, it's amazing that TNG's Ingrid Jakabcsin finds time to meet with publishers.

With the May, 2014 demise of Source Interlink, which represented roughly one third of all magazine newsstand business in the US, TNG (formerly The News Group), already North America's largest magazine distributor, had to double its capacity, almost literally overnight. With trucks lined up on the highways to get into the depots, the pressure on receiving and

... 

Nook’s VP of Marketing on “Delivering An Experience” on Ereaders

I spoke with Jeanniey Mullen, VP of Marketing for Nook. Jeanniey spent five years developing and marketing Zinio's award-winning digital magazine newsstand. She took from that experience a deep understanding of what drives people to read digitally, the trends in digital reading, and the expectations and rewards that support the ereading experience.


Companies Mentioned:

Cowley/TNG Combines Old & New in Magazine Distribution

As a partner to TNG (formerly The News Group), Cowley represents a convergence of the old and the new. TNG's footprint covers most of North America. Cowley Distributing, representing about 4% of US newsstand distribution, is a small part of that-but significant in scale when compared to any agency a couple of decades ago. And, while a part of the emerging world that TNG, by virtue of its scale, must lead, Cowley is also one of the very last of a vanishing breed: the old-time independent

... 

The Jury is In: Hashtags Usefulness Confirmed

To some publishers, social media is turning into a bit of a ho-hum, something they can do in their sleep and really don't need any more guidance on, thank you very much. Others still find the ins and outs, the ebbs and flows, the twists and turns of the social media scene fascinating and worth keeping up with. I count myself among that category.  Read More >>

Companies Mentioned:


Report from Distripress: Surprise to Survive

Print product needs to constantly surprise, innovate, disrupt, and delight, according to executives from publications around the world, speaking at the Distripress Forum, held in Cannes on September 29th.  Read More >>

What the Streamys Can Tell Us About Publishing Today (Hint: It's Not All Bad)

Joss Whedon fans may revere as literature his 2008 classic, Dr. Horrible's Sing-Along Blog; but most of us in publishing don't seem to take the literature found on YouTube very seriously. And compared to the Oscars, the Emmys, the Grammys, and the Golden Gloves, how can Streamys compete?


What Can We Learn From Time Inc.’s “Spreadsheet-Gate”?

What does it say about our perception of online content when we learn that "only" writers who work for need to generate content that benefits the advertisers? What do we learn about our perception of print when we hear that -- in contrast to their online content creators -- Time, Inc. judges its print writers by "quality of writing" and "newsworthiness?"  Read More >>

Companies Mentioned: