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Linda Ruth

Publishers' Dojo

By Linda Ruth

About Linda

Linda Ruth, as president of PSCS Consulting (www.PSCSConsulting.com), offers communication companies worldwide the keys to magazine launches, search engine optimization and audience development online and at retail. She is a pioneer in the fields of Online Audience Optimization (OAO) and gamification for content publishers. Her books, "Internet Marketing for Magazine Publishers" ; "How to Market your Newsstand Magazine"; and "Secrets of SEO for Publishers" can be found on Amazon. Find her online at Google PlusMagazine Dojo, LinkedIn, and Twitter @Linda_Ruth.

 

Media Vent

Bob Sacks
Thought’s on the IMAG-MPA Conference And a Love Letter From Samir Husni
May 22, 2015

Professor Samir Husni and I both love the magazine industry, yet we come to that affection from completely different directions....



Industry Insiders

The Insiders
The Unintended Consequences of Data Targeting
May 8, 2015

Every brand is attempting to deliver a unique experience for every single person it engages with. This is not a...



B2B Beat

Andy Kowl
The Growth of Marijuana Business Media
May 7, 2015

The first trade magazine I launched, Paraphernalia & Accessories Digest, served the headshop industry. I had cofounded High Times four years earlier,...



The Digital Market

Thea Selby
Top 5 Trends Affecting App Publishing
Mar 9, 2015

This is a great time of the year to look at the top trends of 2014 and gain insights for...



Pub Talk

Denis Wilson
Resurgence of Vinyl Should Remind Publishers of Their Core Fans
Feb 3, 2015

Last week this article from The Media Briefing about the "resurgence" of vinyl circulated in our offices. Resurgence is in quotes there...



How To "Onboard" Your Audience

Publisher should act as "mentor" or "guide" to new audience members that arrive at their sites. Whether or not you are familiar with the concept of "onboarding," you are likely practicing at least some of its strategies in your online business. Onboarding is a useful concept that has migrated from human resources to games creation. Applied in a conscious and intentional way to the creation of publisher websites, it can be extremely helpful in clarifying and achieving site goals.

In the

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Online Resources You Might Not Be Using, Part 1: Content Analytics

Publishers who have worked in internet marketing since the beginning might remember, as I do, when lots of tedious programming was required for, well, just about everything. Today, with online productivity so template- and tool-driven, I am daily enchanted by the resources that are available to do all sorts of things we once could only dream about.  Read More >>

Companies Mentioned:

Revisiting Mequoda’s Multiplatform Media Strategy

The Mequoda Group consults for publishers in the areas of content marketing, multiplatform product development, and strategic revenue optimization. Their business model, a robust combination of free and paid content, supplemented by workshops and publishing summits, is in itself a case study of the so-called "Mequoda Method," which Don defined and pioneered.  Read More >>

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How to Look at Your 2014 Sales

So far I have spent 2015 deep in analyses of publishers' sales in 2014 and before. That probably puts me in company with every other audience development person in our business. There are many circles that might never be closed -- issues with zero sale in certain chains due to unrecorded sales; issues with 100% sale in other chains due to unrecorded returns. Issues that exist as a  Read More >>

TNG: Working with Publishers to Rebuild Sales

Given what she's been up against for the past year, it's amazing that TNG's Ingrid Jakabcsin finds time to meet with publishers.

With the May, 2014 demise of Source Interlink, which represented roughly one third of all magazine newsstand business in the US, TNG (formerly The News Group), already North America's largest magazine distributor, had to double its capacity, almost literally overnight. With trucks lined up on the highways to get into the depots, the pressure on receiving and

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Nook’s VP of Marketing on “Delivering An Experience” on Ereaders

I spoke with Jeanniey Mullen, VP of Marketing for Nook. Jeanniey spent five years developing and marketing Zinio's award-winning digital magazine newsstand. She took from that experience a deep understanding of what drives people to read digitally, the trends in digital reading, and the expectations and rewards that support the ereading experience.

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Companies Mentioned:

Cowley/TNG Combines Old & New in Magazine Distribution

As a partner to TNG (formerly The News Group), Cowley represents a convergence of the old and the new. TNG's footprint covers most of North America. Cowley Distributing, representing about 4% of US newsstand distribution, is a small part of that-but significant in scale when compared to any agency a couple of decades ago. And, while a part of the emerging world that TNG, by virtue of its scale, must lead, Cowley is also one of the very last of a vanishing breed: the old-time independent

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The Jury is In: Hashtags Usefulness Confirmed

To some publishers, social media is turning into a bit of a ho-hum, something they can do in their sleep and really don't need any more guidance on, thank you very much. Others still find the ins and outs, the ebbs and flows, the twists and turns of the social media scene fascinating and worth keeping up with. I count myself among that category.  Read More >>

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