Open Enrollment | Subscribe to Publishing Executive HERE
Follow us on
Linda Ruth

Publishers' Dojo

By Linda Ruth

About Linda

Linda Ruth, as president of PSCS Consulting (, offers communication companies worldwide the keys to magazine launches, search engine optimization and audience development online and at retail. She is a pioneer in the fields of Online Audience Optimization (OAO) and gamification for content publishers. Her books, "Internet Marketing for Magazine Publishers" ; "How to Market your Newsstand Magazine"; and "Secrets of SEO for Publishers" can be found on Amazon. Find her online at Google PlusMagazine Dojo, LinkedIn, and Twitter @Linda_Ruth.


B2B Beat

Andy Kowl
How to Create Online Content Readers Will Pay For
Jul 17, 2014

Pity the poor consumer publishers getting millions of website visitors each month. The flipside of those universal topics generating huge...

Media Vent

Bob Sacks
The Power of Instantaneous Feedback
Jul 16, 2014

Being a writer and a successful e-newsletter publisher has had some interesting repercussions that are completely understandable and at the...

The Digital Market

Thea Selby
Top 5 Mobile Trends for Publishers—It’s Good News, Folks
Jul 7, 2014

Mary Meeker of Kleiner Perkins Caufield & Byers is one of my s/heroes. In this day and age of branded...

Pub Talk

Denis Wilson
Facebook Co-Founder and New Republic Publisher Chris Hughes: Why Print is the ‘Crown Jewel’ of the Business
Jun 4, 2014

Last month I had the chance to attend the Adobe Digital Symposium in New York. Much of sessions focused on...

Industry Insiders

The Insiders
New York Times ‘Innovation Report’ Points Way to Digital Future
May 23, 2014

The leaked New York Times Innovation Report highlights the challenges it is facing in the digital age, but more importantly, it echoes...

Publisher's Paradox

Andrew Davis
Publisher’s Paradox: Your Newsletter Subscribers Are Being Overfed
Apr 28, 2014

Charlie Magazine, based in Charleston, South Carolina, isn't asking its readers to subscribe to everything. Instead, Charlie is inviting readers...

Profit from Publishing!

Thaddeus B. Kubis
Media Conference Exhibitors Should Go Deeper to Engage
Oct 9, 2013

It has been a few weeks since I attended (as the guest of the event organizer) the Publishing Business Conference...

Barbarians at Our Gates: Cybercrime, Security, and the Media

Cybercrime, privacy, and security are in the forefront of our minds these days, with everyone from Google to the NSA watching what we do online. And those are just the good guys. Factor in the bad guys and the picture gets pretty dark, pretty fast.


Companies Mentioned:

Where Can I Get a Tattooed Pig? Check Modern Farmer Magazine

Is a tattooed pig art? Where do scarecrows come from? Where can I find recipes for clothing? And what do people in the Pokémon world eat? (Spoiler: sadly, they appear to prey on Pokémon).

You can find answers to all those questions, and more, online at and in the latest issue of Modern Farmer magazine.


Three Steps to Better Industry Health, from a Display Manufacturer

Here's a three-step call to action, courtesy of Doug Forrestal, president of Ry'le Co, supplier of corrugated displays to magazine publishers: One: Entice our readers through calls to action Two: Tell our story to inspire our partners Three: Share our resources through literacy initiatiatives


Classic Print Business Models Influence Convergent Media: Adopts a Magazine Subscription Model

Like everyone else in our business, I get drawn in to the ongoing conversation about this dying and that dying.


Companies Mentioned:

Women Weave the Web

World Pulse sees Women Weave the Web as an opportunity to help women transform the world by giving them access to tools that will empower them. They invite us to log on, to submit our stories, to donate, to connect. They invite us to join their community. They invite us to share.  Read More >>


Goodbye to Pat McGovern, Founder of IDG

I worked for Pat McGovern in the late 1980’s, a sort of golden era for IDG, the International Data Group. I worked in the consumer division, located in...

Companies Mentioned:

HDA is Gone for Good. Don’t Expect to Get Paid.

Publishers not sheltered by a national distributor bad-debt agreement cannot expect to receive any money for product sold from HDA Inc., a distributor of specialty magazines and books to specialty stores.


REMAG, Revisited: Innovative Couponing Program Completes Three Month Pilot

In the midst of the incremental collapse of our antiquated magazine distribution system, there are bright lights here and there, people who are trying out new things, bringing unexpected solutions to the marketplace.

One of them is REMAG, the program that uses coupons to create incentives for recycling magazines. REMAG's program draws together publishers, retailers, packaged goods companies, and the public through its supermarket-based kiosk locations.


Companies Mentioned: