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Linda Ruth

Publishers' Dojo

By Linda Ruth

About Linda

Linda Ruth, as president of PSCS Consulting (www.PSCSConsulting.com), offers communication companies worldwide the keys to magazine launches, search engine optimization and audience development online and at retail. She is a pioneer in the fields of Online Audience Optimization (OAO) and gamification for content publishers. Her books, "Internet Marketing for Magazine Publishers" ; "How to Market your Newsstand Magazine"; and "Secrets of SEO for Publishers" can be found on Amazon. Find her online at Google PlusMagazine Dojo, LinkedIn, and Twitter @Linda_Ruth.

 

Industry Insiders

The Insiders
The Real Cost of Content Marketing
Dec 10, 2014

How do you respond to advertisers who want to blog more and advertise less? Do you discuss with them the...



Media Vent

Bob Sacks
Print Mag Audiences Up, Metrics & Other Interesting Data
Dec 5, 2014

For the past week Mary Berner, President of The MPA (Magazine Media Association), and I have been communicating publicly and...



B2B Beat

Andy Kowl
The Impact of LinkedIn Buying Bizo
Aug 12, 2014

If B2B publishing was a different industry, the prospect of LinkedIn buying Bizowould invite anti-trust scrutiny. Just think about what might...



The Digital Market

Thea Selby
Top 5 Mobile Trends for Publishers—It’s Good News, Folks
Jul 7, 2014

Mary Meeker of Kleiner Perkins Caufield & Byers is one of my s/heroes. In this day and age of branded...



Pub Talk

Denis Wilson
Facebook Co-Founder and New Republic Publisher Chris Hughes: Why Print is the ‘Crown Jewel’ of the Business
Jun 4, 2014

Last month I had the chance to attend the Adobe Digital Symposium in New York. Much of sessions focused on...



Publisher's Paradox

Andrew Davis
Publisher’s Paradox: Your Newsletter Subscribers Are Being Overfed
Apr 28, 2014

Charlie Magazine, based in Charleston, South Carolina, isn't asking its readers to subscribe to everything. Instead, Charlie is inviting readers...



Profit from Publishing!

Thaddeus B. Kubis
Media Conference Exhibitors Should Go Deeper to Engage
Oct 9, 2013

It has been a few weeks since I attended (as the guest of the event organizer) the Publishing Business Conference...



Nook’s VP of Marketing on “Delivering An Experience” on Ereaders

I spoke with Jeanniey Mullen, VP of Marketing for Nook. Jeanniey spent five years developing and marketing Zinio's award-winning digital magazine newsstand. She took from that experience a deep understanding of what drives people to read digitally, the trends in digital reading, and the expectations and rewards that support the ereading experience.

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Companies Mentioned:

Cowley/TNG Combines Old & New in Magazine Distribution

As a partner to TNG (formerly The News Group), Cowley represents a convergence of the old and the new. TNG's footprint covers most of North America. Cowley Distributing, representing about 4% of US newsstand distribution, is a small part of that-but significant in scale when compared to any agency a couple of decades ago. And, while a part of the emerging world that TNG, by virtue of its scale, must lead, Cowley is also one of the very last of a vanishing breed: the old-time independent

...  Read More >>

The Jury is In: Hashtags Usefulness Confirmed

To some publishers, social media is turning into a bit of a ho-hum, something they can do in their sleep and really don't need any more guidance on, thank you very much. Others still find the ins and outs, the ebbs and flows, the twists and turns of the social media scene fascinating and worth keeping up with. I count myself among that category.  Read More >>

Companies Mentioned:

Sections:

Report from Distripress: Surprise to Survive

Print product needs to constantly surprise, innovate, disrupt, and delight, according to executives from publications around the world, speaking at the Distripress Forum, held in Cannes on September 29th.  Read More >>

What the Streamys Can Tell Us About Publishing Today (Hint: It's Not All Bad)

Joss Whedon fans may revere as literature his 2008 classic, Dr. Horrible's Sing-Along Blog; but most of us in publishing don't seem to take the literature found on YouTube very seriously. And compared to the Oscars, the Emmys, the Grammys, and the Golden Gloves, how can Streamys compete?


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What Can We Learn From Time Inc.’s “Spreadsheet-Gate”?

What does it say about our perception of online content when we learn that "only" writers who work for SI.com need to generate content that benefits the advertisers? What do we learn about our perception of print when we hear that -- in contrast to their online content creators -- Time, Inc. judges its print writers by "quality of writing" and "newsworthiness?"  Read More >>

Companies Mentioned:

Barbarians at Our Gates: Cybercrime, Security, and the Media

Cybercrime, privacy, and security are in the forefront of our minds these days, with everyone from Google to the NSA watching what we do online. And those are just the good guys. Factor in the bad guys and the picture gets pretty dark, pretty fast.

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Companies Mentioned:

Where Can I Get a Tattooed Pig? Check Modern Farmer Magazine

Is a tattooed pig art? Where do scarecrows come from? Where can I find recipes for clothing? And what do people in the Pokémon world eat? (Spoiler: sadly, they appear to prey on Pokémon).

You can find answers to all those questions, and more, online at ModernFarmer.com and in the latest issue of Modern Farmer magazine.

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