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Linda Ruth

Publishers' Dojo

By Linda Ruth

About Linda

Linda Ruth, as president of PSCS Consulting (, offers communication companies worldwide the keys to magazine launches, search engine optimization and audience development online and at retail. She is a pioneer in the fields of Online Audience Optimization (OAO) and gamification for content publishers. Her books, "Internet Marketing for Magazine Publishers" ; "How to Market your Newsstand Magazine"; and "Secrets of SEO for Publishers" can be found on Amazon. Find her online at Google PlusMagazine Dojo, LinkedIn, and Twitter @Linda_Ruth.


Industry Insiders

The Insiders
The Leaky Bucket Problem: Why Poor Inventory Management Is Costing Publisher's Ad Revenue
Nov 14, 2014

Let's say that you have to fetch a bucket of water. You assume that the bucket is sturdy and has no holes. But by...

Media Vent

Bob Sacks
Without Print, There IS No Magazine Industry
Nov 3, 2014

I applaud all passions when it comes to this subject, and perhaps it is time once again to revisit and...

B2B Beat

Andy Kowl
The Impact of LinkedIn Buying Bizo
Aug 12, 2014

If B2B publishing was a different industry, the prospect of LinkedIn buying Bizowould invite anti-trust scrutiny. Just think about what might...

The Digital Market

Thea Selby
Top 5 Mobile Trends for Publishers—It’s Good News, Folks
Jul 7, 2014

Mary Meeker of Kleiner Perkins Caufield & Byers is one of my s/heroes. In this day and age of branded...

Pub Talk

Denis Wilson
Facebook Co-Founder and New Republic Publisher Chris Hughes: Why Print is the ‘Crown Jewel’ of the Business
Jun 4, 2014

Last month I had the chance to attend the Adobe Digital Symposium in New York. Much of sessions focused on...

Publisher's Paradox

Andrew Davis
Publisher’s Paradox: Your Newsletter Subscribers Are Being Overfed
Apr 28, 2014

Charlie Magazine, based in Charleston, South Carolina, isn't asking its readers to subscribe to everything. Instead, Charlie is inviting readers...

Profit from Publishing!

Thaddeus B. Kubis
Media Conference Exhibitors Should Go Deeper to Engage
Oct 9, 2013

It has been a few weeks since I attended (as the guest of the event organizer) the Publishing Business Conference...

The Jury is In: Hashtags Usefulness Confirmed

To some publishers, social media is turning into a bit of a ho-hum, something they can do in their sleep and really don't need any more guidance on, thank you very much. Others still find the ins and outs, the ebbs and flows, the twists and turns of the social media scene fascinating and worth keeping up with. I count myself among that category.  Read More >>

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Report from Distripress: Surprise to Survive

Print product needs to constantly surprise, innovate, disrupt, and delight, according to executives from publications around the world, speaking at the Distripress Forum, held in Cannes on September 29th.  Read More >>

What the Streamys Can Tell Us About Publishing Today (Hint: It's Not All Bad)

Joss Whedon fans may revere as literature his 2008 classic, Dr. Horrible's Sing-Along Blog; but most of us in publishing don't seem to take the literature found on YouTube very seriously. And compared to the Oscars, the Emmys, the Grammys, and the Golden Gloves, how can Streamys compete?


What Can We Learn From Time Inc.’s “Spreadsheet-Gate”?

What does it say about our perception of online content when we learn that "only" writers who work for need to generate content that benefits the advertisers? What do we learn about our perception of print when we hear that -- in contrast to their online content creators -- Time, Inc. judges its print writers by "quality of writing" and "newsworthiness?"  Read More >>

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Barbarians at Our Gates: Cybercrime, Security, and the Media

Cybercrime, privacy, and security are in the forefront of our minds these days, with everyone from Google to the NSA watching what we do online. And those are just the good guys. Factor in the bad guys and the picture gets pretty dark, pretty fast.


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Where Can I Get a Tattooed Pig? Check Modern Farmer Magazine

Is a tattooed pig art? Where do scarecrows come from? Where can I find recipes for clothing? And what do people in the Pokémon world eat? (Spoiler: sadly, they appear to prey on Pokémon).

You can find answers to all those questions, and more, online at and in the latest issue of Modern Farmer magazine.


Three Steps to Better Industry Health, from a Display Manufacturer

Here's a three-step call to action, courtesy of Doug Forrestal, president of Ry'le Co, supplier of corrugated displays to magazine publishers: One: Entice our readers through calls to action Two: Tell our story to inspire our partners Three: Share our resources through literacy initiatiatives


Classic Print Business Models Influence Convergent Media: Adopts a Magazine Subscription Model

Like everyone else in our business, I get drawn in to the ongoing conversation about this dying and that dying.


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