Today In Publishing

Social Media Playbook for Publishers
September 23, 2015 at 11:00 am

Leading up to the Social Media Master Class for media professionals, marketing consulting firm GrowSocially will be sharing insights on social media management strategies, breaking down how publishers can engage a wider readership and drive revenue. For an even deeper dive into the content discussed here, be sure to attend the Social Media Master Class in NYC on June 8th. Early bird and group discounts are available.

It Must Be the End of the World as We Know It. Or is it?
September 25, 2015 at 12:34 pm

I have to be honest. I get the sense every now and then that there is a pervading feeling of doom for traditional media. It just isn’t true that traditional media is doomed. If you have made the transition from the pre-digital world of yesterday to the digital world of now and you are still…

Will the Double-Digit Declines in Print Sales Continue? In All Likelihood, Yes.
September 24, 2015 at 1:33 pm

There is a trend afoot these days of many writers waxing poetically about the virtues of printed magazines and how the younger generation (whoever that may be) enjoys print as an escape from the drama of a digitally focused life. Some pundits describe the love that they and readers have for print. They say that…

How Can Publishers Develop a Social Media Strategy?
September 22, 2015 at 10:00 am

Creating a strategy around social media has proven challenging, not just for publishers, but for businesses across a wide spectrum. While it's easy to link a sale to revenue, it's difficult to tie a "retweet" or "like" to the bottom line. Social media interactions are multipurpose making them difficult to quantify and even more challenging to build a meaningful strategy around.

How Wired, The New Republic & Foreign Affairs Are Evolving Their Revenue Models
September 21, 2015 at 2:28 pm

Part and parcel of the transformation many publishing companies are undergoing in an effort to become multifaceted media companies is the need to alter their revenue composition. To this end, publishers have launched new products around marketing services, subscription, video, podcasts and more. At the Publishing Executive Live Evolution Summit on September 29th, attendees will…

6 Reasons Publishers Have the Upper Hand On Content Marketing Services
September 16, 2015 at 11:15 am

Last Friday Publishing Executive hosted its first ever Publishing & Media Lab at Content Marketing World in Cleveland. The hands-on workshop explored how publishers can develop and scale content marketing services for brands. There were a number of great sound bites from the Publishing & Media Lab, which featured leaders from The Atlantic, Rodale, HanleyWood,…

Build a Better Mouse Trap: Ad Blockers Should Force Publishers to Change Strategies
September 15, 2015 at 3:54 pm

Is there anything more annoying than the unwanted and uninvited sales person who knocks on your door trying to sell you a product or service that you don’t want, don’t need, or isn’t related to any of your interests? This is no different than when someone visits a magazine’s web site and is instead greeted…

Top 5 Tweets from the Publishing & Media Lab at Content Marketing World
September 14, 2015 at 3:10 pm

Although the Publishing & Media Lab at Content Marketing World has come and gone, Publishing Executive’s coverage of content marketing services is far from over. We’ll be rehashing some of our favorite panels from this workshop, which we hosted September 11th in Cleveland, and relate some of the helpful insights leaders from Adweek, Contently, The…