Hearst Corp.

Verizon and Hearst Create ‘Complex Networks’
September 16, 2016 at 1:08 pm

Verizon Communications and Hearst have bundled a trio of properties to create the Complex Networks. The new group includes video-centric properties ratedred.com, seriously.tv and Complex, the Millennial-media title, which Verizon and Hearst purchased through a 50-50 joint-venture in April. The move serves a business purpose, giving the companies scale to present to advertisers for selling opportunities.

Hearst President David Carey Predicts Strong 2016 in Year-End Letter
December 29, 2015 at 2:39 pm

On December 24th, Hearst CEO David Carey sent his annual letter to Hearst employees summing up the highlights and challenges of 2015. Carey also shared a few of the initiatives he’s excited to expand upon in the coming year. “I’ve never seen a more disruptive period in the broader media industry,” wrote Carey, referring to…

Condé Nast Said To Be in Talks With Hearst for Shared Services
December 9, 2015 at 12:41 pm

Talk about strange bedfellows. Hearst and Condé Nast may be linking up in the U.S. through Hearst’s Magazines Publishing Services, WWD has learned. The shared services program, HMPS, which was launched last year without any clients, allows publishers to tap into Hearst’s relationship with CDS Global, a publishing operations firm it owns that offers print…

Enthusiasm for the Digital Edition Fade at Many Magazine Firms, Even as Access Continues to Grow Through Library Systems
December 8, 2015 at 10:48 am

The digital edition was, for about two years, the one area of magazine circulation that looked promising, as digital circulation went from “not reported” to near 10 percent, in some cases. Titles such as Wired grew their digital subscriptions to that magic 10 percent level, helping overcome declines seen in newsstand sales. But growth slowed, and…

How Hearst's Troy Young Is Redefining the Role of a Magazine Executive
December 1, 2015 at 1:52 pm

Overhauling the status quo at a massive media company can be a daunting task. When that company has as deep a legacy as the 128-year-old Hearst does, that task gets even harder. Add in a slew of strong-willed editors overseeing 19 independent brands, and it's nearly impossible. But for Troy Young—Adweek's Magazine Executive of the…

Hearst Leaders Offer Rare Glimpse at Company’s Financials
November 20, 2015 at 12:09 pm

What’s the fastest-growing business at Hearst? Not ESPN. Not its 30 TV stations. Not its recent investments in Vice Media or Buzzfeed. The rock star at Hearst at present is Homecare Homebase, a company that provides the software used by home health care agencies. Hearst CEO Steve Swartz offered that tidbit during a Q&A conversation…

Hearst to Launch Snapchat Channel Called ‘Sweet’
November 13, 2015 at 12:45 pm

Hearst is finally ready to unveil its top secret digital project on Monday, WWD has learned. Called “Sweet,” the channel will launch on Snapchat and make use of other social media sites such as Instagram, Facebook and Pinterest. The product already has a 49-second teaser video on YouTube made up of random clips that include…

Press Release: Shopadvisor and Elle Proximity Marketing Initiative Delivers Record Results
November 10, 2015 at 2:17 pm

NEW YORK and CONCORD, Mass, November 10, 2015 — ELLE Magazine and ShopAdvisor today announced the results of the Shop Now With ELLE! proximity mobile marketing program. Launched in August in conjunction with the 30th anniversary September issue of ELLE, the program connected consumers to their favorite brands and provided them with exclusive content and offers using location-based mobile technology, including beacons and geo-fences. The…

Hearst Pacts With Lena Dunham, Jenni Konner for ‘Lenny’ Advertising and Distribution
October 28, 2015 at 2:07 pm

Hearst has cut a business deal with Lena Dunham and Jenni Konner to handle advertising and distribution for the duo’s “Lenny” newsletter and website. Under the deal, Hearst Magazines holds exclusive rights to monetize content and create custom programs for advertisers in the newsletter and on LennyLetter.com, which will be hosted on Hearst’s MediaOS publishing…

Hearst Developing Multiplatform Digital Brand
October 21, 2015 at 10:45 am

Hearst is developing a new digital site to cover lifestyle, fashion and beauty news. Initially, it was believed that the magazine publisher was simply hiring for its Snapchat product, but WWD has learned that another project is in the works. Hearst declined to provide details. According to the publisher, editorial openings have included managing editor,…