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Testing News Paywalls: Which Are Leaky, And Which Are Airtight?
May 26, 2017 at 12:30 pm

It’s widely known but rarely acknowledged: Most news paywalls are full of holes. Publishers aren’t just offering a few free articles per month. They’re building in sweeping exceptions that allow tech-savvy readers—and often simply those entering through search or social media—to access most or all of what subscribers pay for. It’s easy to understand why…

IMAG Report: A Quick Reality Check on Video Revenue
May 26, 2017 at 12:17 pm

There was a time, and it doesn't seem like it was that long ago, when no matter where your company was in the hierarchy of publishing, the most common denominator of magazine franchises was that we all published printed magazines. That is no longer the case. For 600 years we thoughtfully put ink on paper…

Apple Hires New York Magazine's Laura Kern as First Editor-in-Chief
May 25, 2017 at 1:32 pm

The fight against fake news is causing social networking sites and news aggregators to take a look in the mirror and develop practices to keep their users better informed. That means properly vetting stories and conducting rigorous fact-checking. Tech firms that used to simply link users to content are now tasked with curating it as…

Exclusive: Facebook Signs BuzzFeed, Vox, Others for Original Video Shows
May 25, 2017 at 1:14 pm

Facebook Inc (FB.O) has signed deals with millennial-focused news and entertainment creators Vox Media, BuzzFeed, ATTN, Group Nine Media and others to make shows for its upcoming video service, which will feature long and short-form content with ad breaks, according to several sources familiar with the situation. Facebook is planning two tiers of video entertainment:…

Press Release: Winners of the Imagination Awards Announced by MPA
May 24, 2017 at 2:50 pm

Marina del Rey, CA (May 24, 2017) – MPA – The Association of Magazine Media today announced the winners of the second annual Imagination Awards to honor the innovative and transformational work of independent magazine media (IMAG) companies and brands. The Imagination Awards recognize projects and teams that capture the essence of a brand and…

Saveur’s Founding Editor Says Magazines’ Strong Brands Are Their Saving Grace
May 22, 2017 at 2:44 pm

According to Dorothy Kalins, the founding editor of Saveur and former executive editor at Newsweek, trust and quality are the two mainstays of a successful magazine brand. Throughout her 23-year career, Kalins has seen magazine companies foster brand loyalty through a singular focus on quality content. Growing…

The Atlantic Has a Redesigned Homepage for the Dizzying, Trump-ified News Cycle
May 18, 2017 at 11:00 am

Last week (can you believe it?) President Trump fired FBI Director Jim Comey. Within about 48 hours, The Atlantic had at least 30 original pieces about the news. An in-depth comparison to Watergate by James Fallows. Analysis of the decision by David Frum. A longread from Rosie Gray and McKay Coppins that depicted a White…

A Rant About Ratebase: How Publishers Large & Small Are Killing Newsstand Revenue
May 17, 2017 at 11:50 am

Recently I was going through the F.S.I.’s (Free Standing Inserts) in my Sunday (print) newspapers, when I came across an astounding offer from Hearst magazines. “Enjoy One Year of O, The Oprah Magazine (12 issues) for $8 and Save Even More, Add a year of Good Housekeeping for Just $2 More!” Let’s break down the…

10 Strategies Publishers Can Learn From Content Marketers
May 16, 2017 at 2:12 pm

Journalism and content marketing – they are two sides of the same industry. Journalism needs content to build brands, make markets and define opinions. Content marketing needs content to make money with opinions and stories based on brands’ messages. Increasingly journalists work for…

To Win Back Reader Attention Publishers Need Dynamic Editorial
May 16, 2017 at 12:55 pm

For some time, digital publishers have seen third-party and social media platforms undercut their pageviews, engagement, and monetization by appropriating their content. ComScore finds that digital publishers now report a little over 1.5 pageviews on average per session and well under 4 minutes on-site per session. There is, however, a light at the end of…

Press Release: AP, ExpertFile Collaborate to Connect Newsrooms With Expert Sources
May 15, 2017 at 2:32 pm

NEW YORK — May 15, 2017 — The Associated Press and ExpertFile announced today that they will work together to make ExpertFile’s online directory of subject matter experts available to newsrooms and journalists. As a first initiative in this collaboration, ExpertFile’s search engine and content platform for media on over 25,000 unique topics will be…

A Focus on Digital Habits Could Help News Publishers Fight Facebook
May 15, 2017 at 2:21 pm

How might news publishers recapture information habits from Facebook and create a more elevated, productive public discourse? New research into how people build habits, and thriving technologies around them, could help point the way. Devices like Fitbit and apps like iPhone Health are helping users improve exercise, sleep, and eating habits. Publishers might even take…

Magazines in the Amazon: What to Expect from Amazon’s Newsstand & Subscription Business
May 15, 2017 at 1:45 pm

The world’s largest bookseller recently made two moves that could open new opportunities for magazine publishers, so it’s a good time to consider what’s afoot in the Amazon. It was recently revealed that TNG, the U.S.’s largest newsstand distributor, has a deal to supply magazines to Amazon’s rapidly growing chain of bookstores. That’s a switch…

Fortune’s New Money-Making Plan? Higher Education
May 11, 2017 at 2:12 pm

In 2005, when Alan Murray was rising through the ranks at The Wall Street Journal, he ponied up for an executive education program at Stanford. The cost? Around $45,000, back then. The length of the program? A few weeks. The whole experience left him thinking these programs were ripe for disruption from a competitor who…

Voice-Enabled Speaker Usage to Grow Nearly 130% This Year
May 10, 2017 at 2:34 pm

While still far from mass adoption, virtual assistants are becoming more widely used by Americans, according to eMarketer’s first forecast on users of digital assistants, such as Siri, and voice-enabled speakers, like Amazon Echo. This year, 35.6 million Americans will use a voice-activated assistant device at least once a month. That’s a jump of 128.9%…