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The Return of MAD Magazine
April 20, 2018 at 10:44 am

MORE THAN 40 years ago this month, MAD Magazine founder William M. Gaines managed to outrage hundreds of his loyal readers, all by barely lifting a finger. For the April 1974 issue of his happily juvenile comedy rag—a mix of pop-culture parodies, political humor, and sound-effect-saturated comic strips—Gaines’ staff went with a cover illustration guaranteed to shock school…

RockYou Media Relaunches 'LittleThings' Site
April 20, 2018 at 10:22 am

On February 28, viral website LittleThings posted its last piece, stating that would be its last day of business. The website, which saw much of its traffic come from Facebook, had become the first victim of the social network's algorithm change, which de-prioritized posts from brands and publishers. LittleThings had nearly 60 million comScore unique viewers, including 7 million…

3 Tips for Building Social Influencers into Your Editorial Strategy
April 19, 2018 at 8:00 am

A few years ago, I had the chance to hear Social Media Research Foundation talk about the impact of influencers on consumer goods and hotel brands. In two separate industry events, speakers explored the importance of identifying influencers and then leveraging those influencers to drive engagement with a brand. A few months back, I had…

Apple Is Planning to Launch a News Subscription Service
April 18, 2018 at 9:19 am

Apple Inc. plans to integrate recently acquired magazine app Texture into Apple News and debut its own premium subscription offering, according to people familiar with the matter. The move is part of a broader push by the iPhone maker to generate more revenue from online content and services. The Cupertino, California company agreed last month to buy…

Move Beyond Church & State to Realize the Full Power of the Publisher-Editor Relationship
April 16, 2018 at 1:53 pm

It’s no secret that the publishing industry is going through a rough patch. Print advertising continues to dry up, digital channels have turned out to be unreliable sources of ad sales, tech giants have inserted themselves between publishers and their readers, revenue is being soaked up by social media platforms and it’s exhausting to keep…

Google’s GDPR Approach Raises Publisher Concerns
April 16, 2018 at 9:54 am

There’s nothing like a deadline to spur action. The May 25 date for enforcement of the General Data Protection Regulation has led to a flurry of activity, as players large and small look to get compliant. While attention is squarely on Facebook’s data practices, Google has raised concerns among several publishers…

News Sites Take Battle Over Tweet To Appellate Court
April 16, 2018 at 9:49 am

Time, Gannett and other news organizations are asking a federal appellate court to decide whether embedding a tweet in a news article can infringe copyright. The publishers are seeking to immediately appeal an order issued by U.S. District Court Judge Katherine Forrest in New York,…

Why Publishers’ Membership Programs Often Include Access to Editorial Staffers
April 13, 2018 at 8:51 am

Among publishers looking for the right consumer revenue recipe, access to editorial staffers is becoming a common ingredient. New York magazine’s membership program, New York by New York, is focusing on exclusive events, which are often hosted or guided by editorial staffers like food critic Adam Platt. The…

As Fusion Media Implodes, Will the Gawker Orphans Hit the Block?
April 13, 2018 at 8:44 am

It was around 2011 when Isaac Lee, then a 40-year-old news executive at the Spanish-language broadcaster Univision, saw the writing on the wall, and it read: multicultural millennials. So Lee and Univision made a bold, some thought outlandish, series of bets. It all began with Fusion, a general-interest Web site and corresponding cable channel launched in 2012…

Why Publishers Struggle with Subscriptions
April 12, 2018 at 9:58 am

As publishers, we spend a lot of time thinking (lamenting?) about the current publishing environment and if our strategies are correct. When it comes to subscriptions, however, more than the market or strategy, it’s our inability to execute on a basic level that is our biggest problem. It doesn’t matter if our publications are paid…

Think Your Articles are Getting a Lot of Attention on Twitter?
April 11, 2018 at 10:59 am

An estimated two thirds of tweets linking to stories from some of the most popular websites don’t come from humans, but from bots, according to a Pew Research Center report published on Monday. Certain types of websites were much more…

Snap is Testing Commerce with Snapchat Discover Publishers
April 11, 2018 at 10:55 am

Snap has been stepping up efforts to curry favor with publishers, especially as publishers continue to feel the impact of Facebook’s news feed changes. Its newest pitch: commerce. Snap has begun testing a commerce function within a handful of Snapchat Discover publisher channels, according to multiple…

Is It Time to Put Your Magazine Out of Its Misery?
April 11, 2018 at 10:02 am

Many U.S. magazines are barely keeping their heads above water. And with further advertising declines, more paper price increases, a newsstand system that’s circling the drain and the prospect of huge postal increases, it’s likely to get uglier in Magazine Land. No doubt we’ll see more titles give up on their magazines and go digital-only.…

Tech Talk Face Off: Interactive Print Ads Make Paper the New Marketing Tech
April 11, 2018 at 8:00 am

Too often, we treat "marketing technology" as a synonym for "digital marketing." But technology has advanced in all facets of life, and in every marketing channel. And few channels have learned more new tricks than print marketing. Interactive print ads all paper-based marketing materials to do amazing things. Magazine ads…

The Washington Post Offers Exclusive Benefits in Push to Retain Subscribers
April 9, 2018 at 10:35 am

With help from Jeff Bezos’ money, The Washington Post has shown the ability to hit big audience gains and grow digital subscriptions, which passed the 1 million mark last year. Now, it’s facing the harder work of retaining those subscribers. To that end, the Post is working on a few features just for subscribers. One…

Why Meredith is Serving Up More Shoppable Content on its Food Sites
April 6, 2018 at 12:09 pm

Advertisers are hungry to connect ad spend to consumer purchases, and publishers want to grow their non-advertising revenue. Meredith is trying to serve up products that address both problems. The women-focused publisher partnered in March with eMeals, a subscription meal-planning app, where editors from Better Homes and Gardens, EatingWell and Allrecipes contribute meal plans and…

What the ‘Pivot to Video’ Looks Like at Condé Nast
April 6, 2018 at 12:04 pm

It took three men two hours to shoot a 63-second overhead instructional video of Laura Rege, a recipe developer, making a cake for Bon Appétit — what people in the food-video industry call a “hands and pans.” At the Kitchen Studio, Condé Nast’s new 7,000-square-foot space in Industry City…

10 SEO Tools to Help Publishers Maximize Organic Search Performance
April 5, 2018 at 12:23 pm

Between its well-publicized News Feed changes and increased public scrutiny, Facebook isn’t the dominant traffic source it once was. As a result Google is overtaking the social network to reclaim its place as the top traffic source for many publishers, and with that comes renewed interested in SEO. That’s not to say media organizations ever…

Future Publishing Confirms Newbay Media Acquisition
April 4, 2018 at 9:08 am

Future Publishing has confirmed its purchase of US content business Newbay Media for £13.8m, broadening the publishers reach across conferences, magazines, events, digital content and data services. Straddling London and New York Newbay also possesses a large B2B portfolio, publishing specialist titles such as Music Week, MCV and PCR, and also has a significant consumer reach…