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Press Release: Ellies 2017 Finalists Announced
January 20, 2017 at 3:20 pm

NEW YORK, NY (January 19, 2017)—The American Society of Magazine Editors today released the list of finalists for the 2017 National Magazine Awards for Print and Digital Media. For the fourth year in a row, the nominations were first announced in a 90-minute Twittercast.  ASME will celebrate the 52nd presentation of the Ellies when each…

NYT 2020 Report Tells Us Industry's Transformation Is Far From Over
January 19, 2017 at 3:58 pm

On Tuesday The New York Times published a report that outlines its newsroom strategy and ambitions from now until 2020. The report, “Journalism That Stands Apart: The Report of the 2020 Group,” builds on the work initiated in The Times’ 2014 Innovation Report. It reveals the publisher’s continued efforts to divorce itself from print-centric practices and adapt…

Press Release: McClatchy Selects MPP Global for Subscriber Management System
January 19, 2017 at 2:28 pm

McClatchy, owner of media companies in 29 U.S. markets in 14 states, has selected MPP Global to support its digital initiatives with intelligent technology to drive audience engagement turning casual consumers into paid subscribers. Subscription Management As one of the largest media companies in North America, McClatchy sought a new digital subscriber management solution to…

Why Publishers Are Rethinking Their Pursuit of Huge Numbers
January 19, 2017 at 2:19 pm

After years of making scale the name of the game, a number of publishers are retreating from scale. While most still rely heavily on traffic generated from aggregation, or repurposing information published elsewhere, or highlighting trending content, newer publishers like The Outline, The Ringer, and Axios are either ignoring aggregation and fast-twitch tactics altogether or using…

Quartz Is Getting Ready to Launch a Subscription Business
January 19, 2017 at 2:10 pm

Quartz, the business news site owned by Atlantic Media, gives away its global economics coverage to anyone who wants to click. It says it attracts about 20 million visitors a month. Now, Quartz is getting ready to charge money for some of its stuff: While the main site will remain free, Quartz is working on…

Press Release: PA Group Invests in Social Video Platform Wochit
January 18, 2017 at 3:15 pm

PA Group – the parent company of the Press Association (PA), the national news agency for the UK and Ireland – has made a strategic investment in the social video creation platform Wochit. Wochit enables content producers, including media and publishing companies, to create socially-optimized videos quickly, cost-effectively and at scale. PA joins a growing…

Publishers Use Instant Articles Bundle for Daily Must-Reads
January 18, 2017 at 3:09 pm

Publishers are using Facebook’s latest Instant Articles update, which lets publishers post multiple articles within one post, to publish regular editions of must-read content straight to the platform. Since last week, 10 publishers — among them BuzzFeed, The Washington Post, The Sun and El País — have been testing out the new feature before a wider…

Axios Goes Live With In-Depth Articles That Can Be "Summarized in a Screen"
January 18, 2017 at 3:05 pm

Jim VandeHei’s Axios officially launched Wednesday (with a team of 47 and another 16 open positions listed) and its first feature is a splashy one: An interview with President-elect Donald Trump. But the interview isn’t presented as an hour-long video, or a 3,000-word transcript. Instead, there are multiple posts about it, the longest of which…

Time Will Begin Discussions With Interested Buyers
January 17, 2017 at 12:33 pm

Time Inc. will begin discussions with potential acquirers after holding a board meeting earlier this week about the future of the iconic publisher, according to people familiar with the matter. The board isn’t under any pressure to sell the company and wouldn’t unless the initial expressions of interest value Time significantly higher than previous overtures,…

Facebook Looks Like It’s Going to Stop Paying Publishers to Make Live Videos
January 17, 2017 at 12:27 pm

Facebook spent more than $50 million last year paying publishers and celebrities to create live video on the social network. Now numerous publishers tell Recode that Facebook is de-emphasizing live video when it talks to them. And none of the publishers we’ve spoken with expect Facebook to renew the paid livestreaming deals it signed last…

What Publishers Should Do About Google’s New Interstitial Penalty
January 17, 2017 at 11:46 am

Google is serious about improving the mobile web browsing experience. You’re probably already familiar with their AMP (Accelerated Mobile Pages) initiative to promote fast-loading web pages on mobile devices. And now, as of January 10, Google is penalizing sites that show “intrusive interstitials” to users of mobile devices. This change impacts all publishers that use…

To Grow Online Subscriptions, Get Out of the Reader's Way
January 16, 2017 at 3:00 pm

I have this feeling we’re on the verge of an upswing in media. I say this every January, but this time I really mean it. Really. I do believe that there’s been a gradual shift in thinking by media owners and the general public, and we’re balanced on a tipping point. It’s become clear, in…

Two Years After Launch, Rodale to End Print Issues of Organic Life
January 16, 2017 at 2:32 pm

Rodale’s Organic Life won’t be contributing to the compost heap any longer. The eco-friendly lifestyle magazine said Friday its February/March issue will be its last in print as it switches to an all-digital format. The suspension of print after only 12 issues of the bimonthly title is a blow to Rodale Chief Executive Maria Rodale,…

Publishers See Short-form Video Views on Facebook Cut in Half
January 16, 2017 at 2:24 pm

Publishers are finding short-form video viewing figures on Facebook have plummeted as more content creators battle for space in the news feed. Over six months ago a well-performing video from The Sun would fetch 250,000 views; now it’s lucky to get over 100,000. In 2016, The Telegraph was getting over 10 million Facebook views a week for 70…

Press Release: Forbes to Premiere Four New Business Podcasts on PodcastOne Network
January 12, 2017 at 3:36 pm

Los Angeles, January 12, 2017 – The recently-formed Forbes on PodcastOne network is set to launch four new business podcasts in January and February, it was announced today by Lewis D’Vorkin, Chief Product Officer of Forbes Media, and Norman Pattiz, Founder and Executive Chairman of PodcastOne, the nation’s largest advertiser-supported podcast network.  The new programs…

Video: Publishers’ Media Kits Need a Complete Overhaul. Here’s Why.
January 12, 2017 at 3:00 pm

There’s a relatively simple way for media salespeople to drum up more sales leads, and it involves a complete revamp the traditional media kit. In a recent Publishing Executive webinar Ryan Dohrn, founder of Brain Swell Media and a media sales expert, explained that online media kits should provide much more information to potential advertisers.…

How Publishers Squeeze New Traffic Out of Their Old Content
January 12, 2017 at 8:00 am

A couple years ago, publishers decided they had to start wringing more money out of their old content. Today, some of them are practically selling the photos that hang on their office walls, but the fruits of these labors are sprouting: The Atlantic, which uses archival material on both the print and digital sides of its…

Did BuzzFeed Go Too Far in Publishing a Salacious, Unverified Report About Donald Trump?
January 12, 2017 at 8:00 am

On Tuesday evening, BuzzFeed chose to publish 35 pages of documents about President-elect Donald Trump. Those documents contain, as BuzzFeed reported, "memos written over a period of months, [including] specific, unverified and potentially unverifiable allegations of contact between Trump aides and Russian operatives, and graphic claims of sexual acts documented by the Russians." The online publisher…

Reuters TV Now Has 1 Million Monthly Viewers
January 11, 2017 at 10:18 am

Sometimes it pays to give content away for free. Reuters is saying that its Reuters TV video streaming service has grown to 1 million monthly users after dropping its $2-a-month paywall in August 2015. Only a fraction of the users still pay $2 for the service, with most preferring the free, ad-supported product, said Reuters TV managing…

Facebook Will Show Ads in Videos & Share Revenue With Publishers
January 10, 2017 at 3:10 pm

Facebook wants to show more ads to people who watch its videos and start making money for the people who supply it with those videos. Industry sources say the social network is going to start testing a new “mid-roll” ad format, which will give video publishers the chance to insert ads into their clips after…