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Social Media Companies Should Ditch Clickbait, And Compete Over Trustworthiness
January 23, 2018 at 8:00 am

By Barbara Romzek, American University and Aram Sinnreich, American University School of Communication Social media websites and online services, created to profit from connecting people and encouraging global conversations, have a deep and troubling dark side. Malicious users have exploited these forums for free speech in ways that weaken shared norms of civility, trust and…

Here's How the Google Speed Update Could Impact Your Site (& AdWords Account)
January 22, 2018 at 1:13 pm

Late last week, Google announced a major change to its mobile ranking factors. While speed has always been a factor in determining both organic rankings and AdWords Quality Score, Google’s change shifts this focus slightly. Starting in July, page speed will become a major ranking factor for mobile searches. That means that, if you’re already…

HuffPost, Breaking From Its Roots, Ends Unpaid Contributions
January 22, 2018 at 12:56 pm

Since its founding nearly 13 years ago, The Huffington Post has relied heavily on unpaid contributors, whose ranks included aspiring writers, citizen journalists and celebrities from the Rolodex of the site’s co-founder Arianna Huffington. An early example of the unfiltered amateur journalism that propagated on the…

Britain's Informa Seals $5.2 Billion Deal for Events Organizer UBM
January 19, 2018 at 11:52 am

Britain’s Informa (INF.L) struck a deal to buy conference organizer UBM (UBM.L) for 3.8 billion pounds ($5.2 billion) in cash and stock on Wednesday, forming a world-leading business events and exhibitions group worth 8 billion pounds. The deal, which comes almost a decade after UBM tried to buy Informa, will give it greater scale and…

Bonnier Slashes Magazine Staffs as Five Titles Go All Digital
January 19, 2018 at 11:50 am

In one of the biggest bloodbaths yet to hit a major legacy publisher, Bonnier cut 17 percent of its US workforce, or about 70 positions, as it converted five of its leisure-time print magazines to all-digital and gutted the staff of foodie title Saveur while cutting its frequency. Bonnier Corp. is the US arm of…

What Can We Learn From Publishers’ Pivot to Video?
January 17, 2018 at 3:36 pm

With the hindsight offered by a new year, publishing’s “Pivot to Video” seems like a moment of collective madness best assigned to a less enlightened time (2017). But what ended up as a bad joke, started out as a serious response to shifting market conditions. And working on the premise that those who fail to…

Slate Says Podcasts Are Now 25 Percent of Revenue
January 16, 2018 at 4:03 pm

In the scramble to serve Facebook, publishers have pivoted to video, with some disastrous results. Not Slate. It is betting big on text and podcasting this year, supported by new hires, ad strategy and site design. “The big story is, we’re pivoting to words,” said Julia Turner, editor of Slate. “We’re going to be experimenting…

The 3 Hard Truths Publishers Must Face in 2018
January 16, 2018 at 8:00 am

With monetization pressures mounting, publishers find themselves at an industry-wide crossroads, and the endless predictions about what next year holds reflect as much. Everyone agrees 2018 will be a year of significant change, but few agree on the best strategy and direction. Is 2018 to be the year of last-ditch battles for survival, or will…

Google Brings Its Different Payment Platforms Together Under the Google Pay Brand
January 12, 2018 at 1:24 pm

Google is simplifying the way it presents its different payments tools to consumers, uniting them under a new brand called Google Pay. In a Google blog post, Vice President of Product Management for Payments Pali Bhat described this as more of a rebranding than a change to the underlying products or technology. He said the…

How Many People Did That Story Reach? It Depends Who’s Counting.
January 11, 2018 at 2:42 pm

As digital publishers bet big on video in search of advertising riches, many believe that a traditional method of media measurement isn’t keeping up. Publishers have long used “unique visitors” as a benchmark to compare the size of their website audiences and lure advertisers. But some media companies say the metric has become somewhat outmoded…

WaPo Hits 2nd Year of Profitability, Plans Expansion
January 10, 2018 at 1:48 pm

The Washington Post will celebrate its second consecutive year as a profitable company by adding to its business and technology teams in 2018, according to a memo to staff from Post Publisher Fred Ryan obtained by Axios. The team of nearly 800 journalists will be acquiring additional space in its headquarters building in downtown Washington…

Ahead of AMMC, MPA President Urges Publishers to Remember Their Fundamental Value
January 10, 2018 at 1:42 pm

Editor's Note: Bob Sacks spoke with The Association of Magazine Media (MPA) president and CEO Linda Thomas Brooks about the upcoming American Magazine Media Conference (AMMC), which will be held on February 6th in New York City, as well as her views on the future of magazine publishing. In this interview, Brooks shares what she…

Sports Illustrated Is Now Reduced to a Biweekly Publication
January 9, 2018 at 1:13 pm

Longtime Sports Illustrated subscribers were in for a surprise as they thumbed through the Dec. 25 issue — not so much a Christmas treat; unfortunately, more like a lump of coal. In 2018, an inconspicuous Editors' Letter announced, the magazine will publish only every other week (plus of course the Swimsuit Issue). Editor Chris Stone's letter tiptoed to…

6 Growth Opportunities for Publishers in 2018
January 9, 2018 at 8:00 am

Plummeting print advertising, continued newsstand decline, slow digital growth, and the loss of some leading titles. Let’s face it, 2017 wasn’t the greatest year for magazine media. But amidst the wreckage are some favorable trends and promising opportunities. Here are six that publishers should be looking to exploit in 2018: 1. Brand safety A year…

'Playboy' Mulls Closure of Iconic Print Magazine
January 8, 2018 at 1:15 pm

It isn’t just new media darlings like Teen Vogue that are going all-digital to expand a popular brand — and finding success. Iconic print magazine Playboy is said to be considering a move to online in an effort to focus on its legendary brand, expanding licensing and partnerships in the process. After founder Hugh Hefner died last year at…

Why Quartz Is Churning Out Short-Run Newsletters for Big Events
January 8, 2018 at 1:13 pm

Quartz knows that the best place to reach its audience is their inboxes, so it’s acting accordingly in 2018. The inbox is “the new homepage for executives,” said Katie Weber, vp of client partnerships for Quartz. After doubling the size of its newsletter subscriber base in 2017 to 700,000, the business news publisher is putting…

Amazon Tips Its Hand on Alexa Ads
January 8, 2018 at 8:00 am

Although Amazon says no plans to put ads on its Alexa voice assistant, but they’ve started asking advertisers what they might pay for.

How Google AMP beat Facebook Instant Articles
January 5, 2018 at 1:42 pm

Facebook launched its fast-loading Instant Articles format in the spring of 2015, and Google followed with its version, Accelerated Mobile Pages, in early 2016. Both were an attempt to make webpages load faster. But while Instant Articles’ use has stagnated, AMP has only grown in importance to publishers. Google launched the open-source AMP with news…