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Bloomberg Businessweek Launches Mexico Edition
July 21, 2017 at 2:58 pm

El Financiero and Bloomberg L.P. announced Thursday the launch of Bloomberg Businessweek México, a Spanish-language, bi-weekly edition. The magazine will include local content from Mexico-based Bloomberg News and El Financiero journalists. The first seven issues of Bloomberg Businessweek México will be included with the El Financiero newspaper at no additional cost. The magazine will be…

First Look Media’s Topic.com Is Leaning on Video And Illustrations to Tell Stories
July 21, 2017 at 2:56 pm

It was circa 2010 when Anna Holmes says she started to fall out of love with digital media. The web, once an exciting place where discussion could flourish, had, in Holmes’ view, become home to a series of parallel monologues as people increasingly talked at each other. Hot takes had taken over the web —…

Vice Media Laying Off 2% of Staff Amid International, Video Expansion
July 21, 2017 at 1:56 pm

Vice Media is laying off about 2% of its 3,000 employees across multiple departments while at the same time the company is looking expand internationally and ramp up video production, Variety has learned. The layoffs of about 60 staffers are taking place Friday, according to a source familiar with the situation. The cutbacks affect personnel in sales,…

Hearst's Pioneer Woman Magazine Expands in Second Outing
July 21, 2017 at 10:01 am

The Pioneer Woman Magazine is increasing its distribution to 500,000 copies and moving past its Walmart-only distribution strategy for its second issue, which will be released in September. The Hearst Magazines publication, a joint venture with Scripps Networks Interactive, features Ree Drummond, who hosts the "Pioneer Woman"…

10 Questions for James Hewes, Incoming FIPP President and CEO
July 19, 2017 at 4:03 pm

One of the first objectives for James Hewes, incoming President and CEO of FIPP, is for the organization to ensure it better reflects and addresses the needs of members and prospective members – across all platforms, including print. The opportunity for FIPP is immense, but it has to adapt and evolve to fully deliver in…

BuzzFeed’s New Audio Morning Briefing Was Made for Amazon Alexa
July 19, 2017 at 3:58 pm

Instead of waking up and checking their phones for the latest push notifications, newsletters or podcast episodes, BuzzFeed's audience can now just ask for the morning's top news. The digital news organization launched a new morning briefing Wednesday that was made for smart speakers with hands-free voice services, such as the Amazon Echo. The briefing, titled Reporting to You,…

Media Pitch: Greebled Plans to Reinvent the Newsletter Using Chatbots
July 19, 2017 at 3:54 pm

Greebled wants to deliver content to where readers are, and increasingly says CEO Yuri Vaskovski, consumers are spending time on social media and messaging platforms. In order to harness this engagement, the startup distributes the latest articles from readers’ favorite publications to the messaging platform of their choice, and at the time they want. The…

The Updated ‘Bloomberg Way’ Style Guide Focuses on Best Practices for Data and Multiplatform Journalism
July 18, 2017 at 1:43 pm

Bloomberg News has published a major update to its meticulous style guide, with a new emphasis on best practices for its data and multiplatform journalism. The updated version of "The Bloomberg Way," which was circulated to staff this week, is a departure from the business news organization's previous version of the guide, which focused heavily on writing for the…

5 Ways Publishers Can Hyper-Target Print Like Digital Marketers
July 18, 2017 at 9:39 am

Marketers’ disgust with online ad fraud has created an opening for our industry, but we’re not ready to take advantage of it. Our out-of-date, out-of-synch approaches to magazine advertising proposals are holding us back from taking advantage of this new opportunity. Judging from my interactions with advertising sales reps, they’re seeing fewer digital-only RFPs these…

Google Says It Wants to Fund the News, Not Fake It
July 17, 2017 at 1:44 pm

Under fire from several quarters for an array of accusations ranging from monopolistic practices to the dissemination (and even funding) of fake news, plus questionable measurement procedures, Google is hitting back with both defiant words, as well as financial handouts. The Drum sat down with Madhav Chinnappa, Google’s director of strategic relations, news & publishers,…

The Remarkable Transformation of Atlantic Media’s National Journal
July 14, 2017 at 1:32 pm

Adapting business models requires guts. A complete overhaul takes even more. Faced with a near perfect storm with digital natives and even Google Alerts entering its marketplace, all the while clients were being lost due to the global financial crisis, National Journal chose the latter. Five years ago 50% of revenues for Atlantic Media’s National…

4 Reasons Personalization is Hard to Do
July 13, 2017 at 9:51 am

Publishers are using personalization to drive a variety of editorial, sales, and audience development goals. But challenges still remain to make personalization as effective as possible and drive the results publishers want. Leaders from Hearst Magazines, Haymarket Media, and ALM cited a number of issues that their organizations needed to tackle in order to launch…

Do You REALLY Know Your Digital Audience? The Data Might Surprise You.
July 12, 2017 at 2:08 pm

Writers for niche websites often perch at their keyboards with a pre-conceived notion of who they're writing for: avid readers and returning visitors who want detailed info that borders on (and often outright embraces) fanaticism. They might be wrong. It turns out that publishers who take the time to understand the breadth and diversity of…

Reuters Adds More Speed, Personalization to Redesigned Site
July 11, 2017 at 1:29 pm

Despite his last name, Isaac Showman isn't a fan of big, dramatic website unveilings. That's why, if you visit Reuters.com this morning, you might not notice anything out of the ordinary — until you visit an article page. For the last few months, the international newswire has quietly been working on a major overhaul of its…

Press Release: PostUp Launches New Paywall Solution to Help Publishers Drive Revenue
July 11, 2017 at 11:09 am

AUSTIN, TX--(Marketwired - Jul 11, 2017) - PostUp, a leading digital and email marketing solution company, has announced the launch of their new "Dynamic Content Wall" solution which allows publishers to easily implement pay and registration walls, enabling them to drive more revenue directly or capture valuable audience data. Today's publishers face more challenges than…

What’s Next for Rafat Ali’s Growing Travel Site Skift, 5 Years In
July 10, 2017 at 2:17 pm

If you’ve spent even a little bit of time on Media Twitter, you’re probably familiar with Rafat Ali. Ali, the cofounder and CEO of the travel news site Skift, is a voracious advocate of focused, niche-driven media outlets — which he prefers to frame as vertical media. It’s an approach Ali has taken in leading Skift,…