Search Results

Will Trump’s War on the Press Include B2B Media?
February 27, 2017 at 4:17 pm

In Catch-22, one of the great American novels, main character Yossarian told everyone in alarm, “They’re trying to kill me!” He was referring to the fact the Germans kept bombing his USAF base in Italy during World War II. To calm him down, his fellow Air Force officers respond, “But Yossarian, they’re trying to kill…

Who Deserves to Be Called a Publisher?
February 27, 2017 at 2:28 pm

What does it mean to be called a publisher? In an earlier era, the term called to mind the entrepreneurial titans of print journalism. William Randolph Hearst. Henry Luce. Joseph Pulitzer. Condé Nast (the person, not the company). These were legendary publishers who established vast media enterprises. These were powerful publishers who found their ways…

Ex-Gawker Media Editors to Run Univision’s Foray Into E-Sports
February 27, 2017 at 1:52 pm

Univision’s Fusion Media Group introduced a website dedicated to covering e-sports, its first new media property since buying bankrupt Gawker Media LLC last year. Editors of the sports website Deadspin and gaming-themed Kotaku will run the new publication, called Compete, starting with two full-time writers who will cover the news and culture of competitive video-gaming.…

Women’s Wear Daily Scales Back Print Editions And Cuts Staff
February 27, 2017 at 1:46 pm

Women’s Wear Daily, the so-called “bible of fashion,” will be altering its print schedule for the second time in two years and letting go of several staffers. WWD confirmed to Adweek that it will cease publishing regular, weekly print editions and instead print only special editions. “We will continue to produce print issues, more selectively—daily in tandem with…

C-Suite Soundbites From AMMC: Views of the Magazine Biz From On High
February 24, 2017 at 3:09 pm

Each year at the American Magazine Media Conference, the last panel of the event is typically a conversation among the CEOs of the publishing industry’s goliaths. This type of panel has its upside and its downside. Of course you get to hear how the biggest consumer publishers see the industry and macro trends affecting it.…

Facebook Tests Ad Breaks in All Types of Videos, Giving Creators a 55% Cut
February 23, 2017 at 4:25 pm

Facebook today announced it has begun testing ad breaks that interrupt on-demand video, using a small set of partners who will earn a 55 percent ad revenue share while Facebook keeps 45 percent. That could change the way creators make video content so they tease viewers enough to sit through the ads, while luring more producers…

Press Release: Dennis & Sourcepoint Collaborate to Successfully Engage And Educate Ad Block Users
February 23, 2017 at 2:26 pm

7am ET, February 22nd, 2017: Dennis, one of the UK’s largest consumer publishers, has today announced the results from its six-month test period using Sourcepoint’s Dialogue™ solution, the world’s first technology platform that allows users to choose how they compensate publishers for premium content. When presented with custom messages that educate and initiate conversations around…

Common Mobile Monetization Mistakes: How to Choose the Right Ad Formats
February 23, 2017 at 2:07 pm

Sooner or later, most mobile site owners face the problem of monetizing their customers. There are numerous ways to earn money via mobile traffic, but right now we'll talk about publishers that prefer to make all the adjustments by themselves, using automation platforms. Let's assume that our hypothetical site owner is past registration and integration,…

FT Said to Cut 3% of Editorial Staff as Print Declines
February 23, 2017 at 2:03 pm

The Financial Times, the salmon-colored newspaper bought by Japan’s Nikkei Inc. in 2015, is eliminating 20 editorial jobs globally through attrition to cut costs as print revenue declines, according to people familiar with the matter. The newspaper is offering a handful of voluntary buyouts and won’t replace some people who are leaving, which will cause…

Why VR Will Probably Be A Bust for Publishers — And Why AR Has Promise
February 23, 2017 at 12:08 pm

Publishers are increasingly dipping their toes into virtual reality (VR). The New York Times, Condé Nast, and Time Inc. have all released VR apps in the past year, offering consumers access to 360-degree video, a stepping stone towards interactive VR (here’s the difference between the two). Platforms are placing big bets on VR too. Facebook…

Mark Zuckerberg Takes on Fake News, the Importance of the News Industry And the Rise of Filter Bubbles in New Manifesto
February 20, 2017 at 4:12 pm

Facebook CEO Mark Zuckerberg emphasized the importance of a "strong news industry" in his 5,000-plus word manifesto published this afternoon. Calling the news "critical to building an informed community," Zuckerberg said Facebook will do more "to make sure this vital social function is sustainable." "...From growing local news, to developing formats best suited to mobile…

Inside Forbes’ Lean Approach to Creating Stories for Social Media
February 20, 2017 at 4:07 pm

With social platforms sending only a piddling amount of revenue back to publishers, some media companies are rethinking the idea of hiring costly platform-specific editorial staffs. The days of those 10-person Snapchat teams may be numbered. Take Forbes Media. As an independent publisher, it doesn’t have other properties to share costs with. In 2008, it…

How the Subscription Economy Will Change the Price We Pay
February 20, 2017 at 12:18 pm

Should a customer in New York pay a higher price than someone from Ohio for the same service? And should a doctor in Ohio pay a higher price than a New York taxi driver? Should a Mac user be steered to a pricier hotel when shopping online? Hint: It's already happening. A growing number of…

2016 Was a Good Year for Condé Nast
February 20, 2017 at 12:13 pm

In the midst of a huge downturn in print advertising, the Big Media bet by Condé Nast, the 115-year-old magazine publisher, is starting to bear fruit. Condé Nast Entertainment, run by Dawn Ostroff, finished 2016 with at least a $1 million profit, an Oscar nomination and more traffic to its digital content than ESPN or…

New Executive Summit Helps Marketers Optimize Their Branded Content Technology Strategy
February 17, 2017 at 12:00 pm

UPDATE: This article has been updated to reflect the addition of Robert Rose, Chief Strategist for the Content Marketing Institute, as Co-chair of FUSE Enterprise. Publishing Executive, the leader in strategic insight on the media industry, is thrilled to announce the launch of FUSE Enterprise: The Convergence of Technology & Branded Content. FUSE Enterprise is…

Fast Company Rolls Out Mobile Video, OTT Apps
February 16, 2017 at 1:05 pm

Business magazine Fast Company is debuting a suite of applications focusing on providing experiential and video content to interested users’ mobile and over-the-top devices. The apps will be produced in partnership with media technology company Maz, through its TVX platform, which powers over 1,000 apps across mobile, OTT, and the web. Fast Company already touts…

HBO Chief on Attracting Audiences: Talent + Content = Subscribers
February 16, 2017 at 12:53 pm

At last week’s American Magazine Media Conference, perhaps the best wisdom shared didn’t come from the mouth of one of the many magazine publishers that took the stage, but rather HBO chairman and CEO Richard Plepler. In a session titled Building Addicts: How HBO Hooks Subscribers, Plepler revealed how HBO managed to more than double…

How Platforms Get Publishers to Play the Access Game
February 15, 2017 at 2:04 pm

When Apple News launched, The Washington Post made all its content available on the news aggregation app. Since then, it’s lobbied successfully for Apple’s editors to promote Post stories on the app. And now, every day for the first few months of the Trump administration, the Post is creating a special “First 100 Days” story…