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Yahoo’s Demise Is a Death Knell for Ad-Driven News Orgs
April 24, 2017 at 1:30 pm

Yahoo filed its final quarterly report this week. And just like that, the once-mighty tech firm is exiting public trading. The company has been unraveling—slowly and spectacularly—for more than a decade now. But this particular moment is a good one for reflecting on how Yahoo’s troubles are likely to be replicated in a wave across…

The NYT Brings Its News – And a Mini-Crossword – to Snapchat Discover
April 24, 2017 at 1:26 pm

The New York Times announced today it’s joining Snapchat Discover – the feature in Snapchat which includes updates and news from a variety of media publications. The paper’s “daily edition” on Snapchat will include a handful of The NYT’s stories, distilled down to the quick, more consumable format that’s common on the medium, and will heavily…

Facebook Is Looking to Hire a Head of News Products to Combat Fake News
April 21, 2017 at 2:02 pm

Facebook is looking to hire someone to head up its news products, a significant new role charged with helping to combat the proliferation of so-called fake news on its service. Facebook is talking to veterans of both the tech and media industries, according to multiple sources, but is having trouble finding someone with both the…

F+W Media Taps Power of Alternative Distribution
April 21, 2017 at 10:33 am

This week F+W Media announced a unique distribution partnership with URP Music Distributors. The vinyl record distributors will place F+W’s magazine Goldmine, a music title geared toward record collectors, in over 600 independent record stores. The initial distribution of the title will launch on April 22nd, also known as Record Store Day. The Goldmine distribution…

Press Release: National Geographic Launches Further Community Digital Network
April 20, 2017 at 2:14 pm

(WASHINGTON, DC - April 18, 2017) - For over a century, National Geographic has been an iconic brand that gives a platform to the best storytellers in the world. Today, National Geographic announces a new digital venture, The National Geographic Further Community, to advance the brand's pivotal role in science and exploration by partnering with…

4 Media Tech Trends That Aren’t Going Away
April 20, 2017 at 1:08 pm

Many predictions about how technology will shape the media business were made when we hosted the FUSE Media Summit last year. Yet in the eight months since, a handful of these ideas are proving to have sustaining impact on how publishers do business. Here we revisit a panel discussion featuring three executives from IBM Marketing…

City Magazines, Dependent on Print, Face Uncertain Future Amid Wave of Deals
April 20, 2017 at 11:58 am

On my first day of work, at my first job in city magazines, Champagne was served in the lobby. I was in the Indianapolis headquarters of Emmis Communications, home of my new employer, Indianapolis Monthly magazine. Emmis, which was predominantly a radio company, had just been named to a Best Places to Work list. But…

Press Release: MAZ Digital Taps SpotX to Power Advanced Ad Serving in OTT App Environments
April 19, 2017 at 1:34 pm

DENVER, CO – April 19, 2017 – MAZ Digital has selected SpotX as its premier technology partner for video ad serving on their TVX platform, giving its network of broadcast and video publishing partners instant access to over-the-top (OTT) app monetization solutions. The New York-based media technology company, launched TVX to provide turnkey OTT app…

Mark Zuckerberg Sees Augmented Reality Ecosystem in Facebook
April 19, 2017 at 1:24 pm

SAN JOSE, Calif. — Facebook’s chief executive, Mark Zuckerberg, has long rued the day that Apple and Google beat him to building smartphones, which now underpin many people’s digital lives. Ever since, he has searched for the next frontier of modern computing and how to be a part of it from the start. Now, Mr.…

Everything You Wanted to Know About Social Video But Were Afraid to Ask
April 19, 2017 at 9:46 am

Video is well on the way down its path toward total domination of the digital landscape. Cisco estimates that by 2020 a million minutes of video content will cross global IP networks every second. And there’s good reason for the massive increase in video traffic: people like to watch. We’re wired to. We process visuals…

Publisher Business Models in the Age of Platforms
April 18, 2017 at 1:55 pm

It is perhaps time for publishers to focus less on how to further improve the content they produce and focus more on fixing their business model. To be less concerned about reach, and focus more on the Average Revenue Per User (ARPU) they generate. This is according to Greg Piechota, research associate at Harvard Business…

The Future of Programmatic Is Mobile
April 17, 2017 at 2:48 pm

Traditionally, the upper hand in advertising has always belonged to advertisers with big budgets. Publishers set prices for their

What Digital Companies And Publishers Should Learn From China
April 13, 2017 at 4:09 pm

China, thanks to its closed ecosystem, is a market publishers would do well to study in more depth to see the future of media consumption. Fabian von Heimburg, a German entrepreneur based in Shanghai, shares some of his observations with us here. Fabian is co-founder and managing director of Hotnest, a digital advertising and big…

Vanity Fair Is Planning a Digital Paywall
April 13, 2017 at 1:55 pm

The magazine that President Trump called “dead” is trying something new. Vanity Fair is planning to roll out a digital paywall, Yahoo Finance has learned. Vanity Fair editor-in-chief Graydon Carter wants the new paywall ready in the next two to six months, according to communication seen by Yahoo Finance. Years ago, the magazine very rarely made select print features subscriber-only (like…

FUSE Media Forum Will Explore How Personalization Can Supercharge Publisher Revenue
April 13, 2017 at 11:39 am

The days of intelligent content are upon us. Increasingly, publishers will find a competitive advantage by using the audience data they capture to personalize content and marketing messages. Capitalizing on rich audience insights to increase user relevance is the accelerant for driving nearly every publisher objective, including content performance, audience growth and engagement, ad targeting, and user-generated…

5 Tips for Setting Your Digital Media Priorities
April 13, 2017 at 10:40 am

Publishing used to be a pretty simple business: Write stories your audience wants to read, look after your advertisers, pay attention to paper, print, and postage costs. Presto: a profitable publishing business. These days, the bit that used to be simple typically brings in a lot less money than it did, and the new digital…

Facebook Adds Audience Acquisition Widgets to Instant Articles to Woo Publishers
April 12, 2017 at 1:56 pm

Facebook is trying to make Instant Articles, the mobile-optimized pages featured within the Facebook app, more appealing to publishers. That is likely in response to a list of grievances publishers have against the platform which have propelled some to stop publishing to Instant Articles all together. Those grievances include the lack of referral traffic to…

The Race for Video Scale Comes at a Steep Cost to Quality
April 11, 2017 at 1:45 pm

Many publishers are turning to video to make up for the cratering display advertising market. The challenge is how publishers with limited resources drastically increase video output while maintaining content quality. It’s a nearly impossible task. Take Facebook Live. Mark Zuckerberg & co. paid celebrities and media companies more than $50 million last year to…