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Best Sound Bites from DigiPub: Harnessing the Power of Data-Driven Print
November 17, 2017 at 3:59 pm

Yesterday Publishing Executive, Book Business, and Printing Impressions hosted the first ever DigiPub Conference, which brought together leaders from the magazine, book, catalog, and printing industries to discuss new opportunities created by digital printing and data targeting. These technologies are helping publishers and marketers deliver faster, more relevant, and more valuable media to consumers. As Publishing…

Ziff-Davis Will Reportedly Buy Mashable for Just $50 Million
November 17, 2017 at 12:13 pm

In another sign of how digital media companies are struggling, Mashable will be sold to trade publisher Ziff Davis for around $50 million, according to a Wall Street Journal report. That would be only one-fifth of the company’s $250 million valuation during its last investment round in March 2016. While Mashable had attracted little interest…

30 Under 30 Media 2018: Meet The Young People Driving And Defining Content
November 15, 2017 at 3:51 pm

When asked about her biggest wins of 2017, Jazmine Hughes, associate editor of New York Times Magazine, listed a couple of expected accomplishments: her first feature for the publication and the Letters of Recommendation column that she edits. But Hughes also mentioned something less typical for someone with her title. She had met a woman who…

Do Facebook And Google Have Control of Their Algorithms Anymore?
November 15, 2017 at 3:46 pm

If you searched Google immediately after the recent mass shooting in Texas for information on the gunman, you would have seen what Justin Hendrix, the head of the NYC Media Lab, called a “misinformation gutter.” A spokesperson for Google later gave a statement to Gizmodo that placed blame squarely on an algorithm: "The search results…

BuzzFeed Now Has 19 People Writing Commerce Content
November 15, 2017 at 1:18 pm

BuzzFeed’s commitment to commerce revenue continues to grow, and as a result, it’s begun pursuing commerce revenue more like a regular publisher might: through search. After more than two years of experiments focused on identity-focused listicles like “39 Fucking Awesome Gifts For Anyone Who Loves to Swear” or “27 Gifts Only Math and Science Nerds…

Sports Illustrated TV: Time Inc.’s First Video Subscription Is $5 Monthly on Amazon Channels
November 15, 2017 at 12:36 pm

Time Inc., in another big bet on pivoting its business toward video, is launching Sports Illustrated TV, its first over-the-top subscription-video service. SI TV, priced at $4.99 per month, will be available starting Nov. 16 on Amazon Channels. The service has a lineup of 130 hours comprising licensed movies and documentary films — including the…

Media Pitch: Admiral Stems Ad Block Losses With Personalized Ad Experiences
November 15, 2017 at 8:00 am

Admiral is helping publishers reclaim billions of dollars lost in advertising revenue by taking a personalized approach to ad block prevention. The startup measures ad block rates as well as revenue lost to ad block users and provides publishers with the tools to reengage those users. The startup empowers readers to choose which ad experience…

Bloomberg Will Launch Twitter Network in December; Secures Millions in Revenue
November 14, 2017 at 2:03 pm

Bloomberg's new Twitter network will launch on Dec. 18 with six founding partners: Goldman Sachs, Infiniti, TD Ameritrade, CA Technologies, AT&T and CME Group — and more are in the works. The average price point of the partnerships is $1.5 to 3 million, leading to Bloomberg securing eight figures in revenue in its first year.…

Mozilla's Firefox Web Browser Just Got Its Biggest Update in 13 Years – Here's What's New
November 14, 2017 at 1:56 pm

It's a good day to be a Firefox diehard. On Tuesday, Mozilla, the non-profit behind the popular browser is launching Quantum, a totally reengineered version of Firefox. It's the culmination of six years of research and development and a year and a half of engineering work, according to Mozilla CMO Jascha Kaykas-Wolff.  And, the company…

6 Ways to Grow Revenue With Digitally-Printed Magazines
November 14, 2017 at 8:00 am

Magazine publishers typically develop informal rules of thumb to help speed decision making and proposal writing: Don’t go back to press with an issue unless you can justify printing at least 10,000 copies. You have to charge overseas subscribers at least three times the domestic rate because of the additional shipping and mailing costs. Never…

Business Insider Website Rolls Out a Paid Content Offering
November 13, 2017 at 1:06 pm

Business Insider this week became the latest publisher to ask readers to pay for its content, launching a subscription offering aimed at die-hard consumers of financial news. The subscription offering, called BI Prime, has been tested in various formats for more than a year but was rolled out to Business Insider’s entire audience earlier this…

New Survey Looks at What Drives the Decision to Attend a Conference
November 10, 2017 at 2:01 pm

In a new survey of almost 9,000 business conference attendees, 78% of all generations report that destination factors into their decision, with 20-30% saying it's the deciding factor. Write-in comments ranged from destination appeal, to drivable distance, to airlift, to overall cost. Also mentioned was the importance of rotation and experiencing new places. The report—titled…

Marijuana Publishing Is a Growth Industry—Except in Mexico
November 9, 2017 at 1:40 pm

Marijuana media is a high-growth U.S. industry: A majority interest in High Times sold earlier this year for $70 million, and other cannabis publications have sprung up across the country, including The Cannabist, LadyBud, and Marijuana Business. And the quality of cannabis coverage has improved across the media, with serious stories in major outlets. But…

Are Readers the Answer to Publishing’s Revenue Question?
November 9, 2017 at 10:10 am

Print’s a basket case. New online advertising dollars are under pressure from the duopoly. Bots and ad fraud are scaring agencies and brands away from spending what’s left of their budgets on digital display. Not too long ago, video was the answer to any question about the future of publishing revenues. But while the pivot…

Social Media Platform Changes You Might Have Missed in October
November 8, 2017 at 2:25 pm

Facebook Stories, new Instagram Story features, Snapchat Context Cards and a potentially massive shift in how we consume content on Facebook… catch up with all the social platform changes you need to know from last month. A new feed, dubbed “Facebook Explore,” launched on desktop, after being tested on mobile devices. This feed showcases content…

‘Trust in News’ Study Shows More Trust for Print Publications Than Digital
November 7, 2017 at 2:35 pm

Trust is the topic that won’t go away. On either side of the pond, leaders with very different temperaments are dealing with issues of declining trust in very different ways. Whatever their differences, however, the knock-on effect to mainstream media — tacitly held responsible for failing to fully represent shifting public sentiment when they aren’t…

What Does Mark Zuckerberg Really Think of the Value of News? Not All That Much.
November 7, 2017 at 2:31 pm

As I was listening to mixed but mostly negative news last week about newspaper company financial results, Facebook was reporting another 49% surge in ad revenues and a quarterly profit of nearly $5 billion. What caught my attention, though, when I later read a transcript of Facebook's earnings conference call was a Mark Zuckerberg comment…