Mastering Mobile: Strategies for Optimizing & Monetizing Mobile Content
Sponsored by: BlueToad
Speakers: Peter Houston, Editor-at-Large, TheMediaBriefing.com and Paul DeHart, Co-owner, President and CEO, BlueToad, Inc.
Mobile has proven to be tricky for publishers. Creating engaging content on small screens and developing ad experiences that benefit advertisers without being overly-intrusive are two big hurdles. Adding to these difficulties is the rise of ad blockers, which hinder publishers’ ability to monetize content on mobile devices.
But mobile can still be lucrative for publishers if they create mobile-friendly content and ads and capitalize on integrated audience data. This webinar will explore how publishers can optimize content for mobile, use data to improve advertising experiences, and develop new monetization models.
Attendees will learn:
• Trends and analysis on how readers engage with mobile content
• What kinds of metrics publishers should be analyzing to inform their mobile strategy
• The importance of connecting the data dots across platforms, including mobile apps, web, email, Google analytics, marketing automation, and more.
• How to integrate advertising into the mobile reading experience and create new ways to monetize mobile content