A New Snapchat Feature Lets Publishers Create Live Stories Out of Users’ Posts
Snap is launching a new feature that will let media companies access public posts made by Snapchat users and package them into editions centering on live events, breaking news and other topics.
The feature is called Curated Our Stories and is an extension of Snapchat’s public live stories, Our Stories, which Snapchat makes by drawing from photos and videos posted by Snapchat users, similar to Twitter’s Moments product. An internal team of Snap editors turns these public posts into themed editions tied to live events such as the Olympics or the NFL, as well as breaking news. Our Stories are popular on Snapchat; 75 million people watched these public stories in the past month, according to Snap. With the expansion, Snap will continue to make Our Stories, but is now letting publishers do the same, starting with a group of 26 media companies ranging from big TV programmers such as CNN and Viacom to social meme publishers like Daquan.