Are Publishers Ready for Google’s ‘Mobile-Friendly’ Rankings?
Google's "mobilegeddon" is coming, and not all publishers are going to be prepared.
Google said in February that it plans to factor in "mobile friendliness" into its mobile search rankings. The tweak, the first iteration of which hits April 21, means that publishers with mobile-unfriendly sites - those with small text or elements that are too close together, for example - risk losing their top placement in Google's search results on mobile devices.
Top publishers, for the most part, appear prepared for the change. Out of the U.S. publishers in comScore's top-100 rankings, the vast majority of them