Bauer Media Launches Teen Boss, a Newsstand Glossy for Gen Z Entrepreneurs
Bauer Media Group USA is going niche — super niche — with its newest magazine launch.
The publisher of Closer, InTouch and Woman’s World, is targeting business-minded girls between eight and 15 years old for its quarterly magazine dubbed “Teen Boss.”
The pitch for Teen Boss is likened to a magazine version of ABC’s “Shark Tank” for kids, or perhaps it’s more similar to a Fortune or Forbes meets “Highlights” — replete with inspiration board cutouts, cut-out business cards, a recurring column by “Shark Tank’s” Barbara Corcoran and a set of profiles of 12 real teen business owners.
“We have seen this whole empowerment thing with girls coming together and dreaming big and wanting to put ideas in motion,” said Teen Boss editorial director Brittany Galla, who explained the title’s raison d’être.