The subscription offering, called BI Prime, has been tested in various formats for more than a year but was rolled out to Business Insider’s entire audience earlier this week.
BI Prime is a “freemium” subscription product, said Claudius Senst, the company’s new head of consumer subscriptions. Some of the company’s exclusive financial reporting will now be behind a hard paywall, but the vast majority of Business Insider’s content is still free.
Business Insider is offering two pricing tiers for BI Prime, Mr. Senst said. Subscribers can pay $9.95 a month or a $99 lump sum for an entire year. The company is also offering readers a one-month trial for $1. The full rollout is in its early stages, and Business Insider may still adjust the product based on audience feedback.