CNET’s Plunge into Print
Tech website CNET recently became the latest publisher to embrace a surprising trend: Editors decided to launch a print product, even as print magazines and newspapers across the country have struggled.
Experts said they expect this phenomenon, known as reverse publishing, will continue as successful digital publishers seek to grow their audience and advertiser base.
"Nobody is talking about the death of print anymore," said Samir Husni, director of the Magazine Innovation Center at the University of Mississippi. Instead, entities are focusing on creating a relationship with audiences, "regardless of the platform," he said.