FIPP meets...Rajiv Mody, Vice President, Social Media at National Geographic
Rajiv Mody, National Geographic Society's vice president, social media, oversees all social media activities serving a total audience of more than 120 million people across all media platforms. Mody spoke to Piet van Niekerk about the company's overall social media strategy.
When Rajiv Mody became vice president, social media at National Geographic Society last year, he effectively became the employee of 120 million "followers". His task was to formulate social media direction for National Geographic, develop social media guidelines for local language editions