Google Brings ‘Funding Choices’ Ad Messaging to More Countries & Adds Subscription Offer
The program was created as part of Google’s “Coalition for Better Ads” efforts and is aimed to help publishers recover lost revenue from ad-blocking issues. The Funding Choices platform lets publishers display one of the following three messages to site visitors using an ad blocker:
- A dismissible message that doesn’t restrict access to the content.
- A dismissible message that counts and limits the number of page views that person is allowed per month, which is determined by the site owner.
- A message that blocks access to content unless the visitor chooses to see the ads on the site or pays for access to content either via the site’s subscription service or a pass that removes ads through Google Contributor (a paywall alternative developed by Google).