Google Brings ‘Funding Choices’ Ad Messaging to More Countries & Adds Subscription Offer

After its launch in June 2017 for publishers in North America, the UK, Germany, Australia and New Zealand, Google’s Funding Choices ad messaging is now expanding to 31 more countries.

The program was created as part of Google’s “Coalition for Better Ads” efforts and is aimed to help publishers recover lost revenue from ad-blocking issues. The Funding Choices platform lets publishers display one of the following three messages to site visitors using an ad blocker:

1. A dismissible message that doesn’t restrict access to the content.
2. A dismissible message that counts and limits the number of page views that person is allowed per month, which is determined by the site owner.
3. A message that blocks access to content unless the visitor chooses to see the ads on the site or pays for access to content either via the site’s subscription service or a pass that removes ads through Google Contributor (a paywall alternative developed by Google).