Hearst is developing a new digital site to cover lifestyle, fashion and beauty news. Initially, it was believed that the magazine publisher was simply hiring for its Snapchat product, but WWD has learned that another project is in the works.
Hearst declined to provide details.
According to the publisher, editorial openings have included managing editor, senior fashion editor, beauty editor and health and fitness editor, not to mention a handful of reviewing jobs for food and drink, appliances, electronics and automobiles. The latter hires are said to be part of a vertical that focuses on product reviews, while the former will develop a brand concerning what Hearst deems as news.