Hearst Magazines Poised for Print Changes Under Troy Young
Like every other magazine publisher, Hearst is going through a period of significant change, and now it has a new pair of digitally focused leaders to push it forward.
Troy Young, who in July succeeded longtime Hearst Magazine president David Carey, is said by industry sources to be on a mission of sorts to suss out any remaining editorial Luddites from the organization. Young was quick to tap Kate Lewis as chief content officer, his second-in-command, and push aside Joanna Coles, a favorite of Carey’s, in the process. Young and Lewis are said to be reviewing or planning to review just about every magazine’s staff and operations in search of efficiencies and improvements to digital performance and integration.
Young, in particular, is said to have little sympathy for career magazine types who still don’t understand how to, or are uninterested in, building out a digital brand and revenue streams. Esquire and Harper’s Bazaar are thought to be under close review at the moment. A Hearst spokeswoman declined to comment.