Is it Finally Time for Media Companies to Adopt a Common Publishing Platform?
One of the most important lessons I learned as Vice’s chief technology officer was that while the operational needs of the company might feel unique, fundamentally those needs were no different from any other media company. Put another way, while our content was different from other media companies, our business processes and systems didn’t need to be.
Given this reality, why had we at Vice — like so many other media companies — built rather than bought our publishing platform? The answer is that, until recently, we didn’t have a viable “buy” option. All-in-one CMS/platforms like Drupal, CQ, and WordPress suffered from design limitations and a perception that they would be slow to adapt to changes in web technology. So most media companies choose to build their own proprietary platforms and content management systems.