How Medium Is Attracting Premium Publishers to Its Partner Program (Hint: Money Up Front)
Medium hopes that the answer is yes. Last month, the site started running, behind its $5/month paywall, “curated content” from a couple dozen publishers. Some (the Financial Times, The New York Times, The Economist) have paywalls of their own. Many others (The Atlantic, Forbes, New York) do not.
Publishers that either don’t have paywalls or have metered paywalls cite curation and an ad-free experience as a reason they agree to put some content behind Medium’s paywall (which is now also metered, allowing non-paying users to read 3 paid stories for free each month). “Even though the content may be free on our site, Medium is providing a level of curation to their subscribers that provides value-add,” said Camilla Cho, New York Media’s executive director of business development and strategy. “That merits a fee for certain types of subscribers.” So far, New York is putting longer-form content from the magazine, Vulture, and The Cut behind the paywall, “after discussing what kind of content Medium believed would resonate well with their subscribers.”