New Editor Looks to Update 129-Year-Old Good Housekeeping
Good Housekeeping is a monster brand for parent company Hearst. The 129-year-old magazine is among its largest in terms of revenue, with more than 4.4 million subscribers. Consumers place enormous trust in the Good Housekeeping Seal.
But it faces a looming challenge, inherent in its very name -- Good Housekeeping?
The moniker is old-fashioned, calling to mind 1950s housewives. It's hardly the kind of image that attracts the younger, modern woman Good Housekeeping must reach to remain vital.