Publishers Send Diverse Group of News Articles in Facebook Debut
Some felt it would revolutionize journalism. Others thought it might be the beginning of its destruction. But on Wednesday, what readers mostly saw in Facebook Instant Articles, the new format by which news organizations are publishing directly on Facebook, was an eclectic mix of articles rather than a clear signal of what is to come.
BuzzFeed's first offering was a list titled "13 Steps to Instantly Improve Your Day." National Geographic presented an article on breeding a hardier bee, with pictures and videos that revealed the insects in minute detail.