That's one of the reasons why Quartz is now selling a book that explains the global economy using objects — things readers can literally grasp — as its focal point.
"Quartz: The Objects that Power the Global Economy," is the Atlantic Media-owned company's first foray into print, part of an expansion into new advertising initiatives. Quartz is printing 5,000 copies of the $35 book to start and expects to break even on the experimental endeavor, said Lauren Brown, special projects editor at Quartz.
"Quartz talks a lot about how there's GDP and the S&P, and there's all these measures of the economy, and they're all kind of squishy," Brown said. "...We're trying to give some substantial ways for measuring the global economy that feels grounded in a reality that makes sense to people."