SourceMedia offers a variety of B2B publications, including American Banker, Accounting Today and Employee Benefit News. Today, the company is announcing it is moving away from static native ads for the online versions of those publications, and for elsewhere, as it launches three new ad types — two of which are dynamic.
One type, a 970 x 250 ad unit, is called Topic Tile. It presents four sections or tiles of content — two that contain teasers for existing SourceMedia stories and two sections that contain content or an ad from the marketer. The SourceMedia content excerpts are geared to that visitor’s perceived interests, as indicated by SourceMedia’s own profiles on its subscribers, or from such outside data as what types of products visitors from specific companies are interested in.