UBM Tech details sweeping reorganization
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UBM Tech announced a restructuring in support of a new approach that integrates online media and live events to engage b-to-b technology communities. As part of the restructuring, UBM Tech is discontinuing all print publishing, folding four underperforming events, shutting down two noncore brands and laying off about 10% of its workforce.
UBM Tech CEO Paul Miller said the strategic shift is designed to drive revenue growth and follows months of strategic planning, research with audience members and marketing customers, and analytics-based concept testing.
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