What’s Holding Back Virtual Reality News? Slow Tech Adoption, Monetization, And Yes, Dull Content
For news organizations, the promise of virtual reality (VR) has been marred by a handful of challenges that have so far made it difficult to justify wholesale investment in the technology.
That’s clear from a new report from the Reuters Institute for the Study of Journalism that takes an in-depth look at the state of VR news in 2017. The conclusion: despite some earnest early efforts among news organizations, widespread adoption of the technology among consumers is still years away.
“VR has emerged from its early experimentation phase and is now bedding down in news organizations as they address the challenges of content and user experience,” writes Zillah Watson, the report’s author, who has also headed up BBC’s own VR efforts. “But it is still some years from what it could become — in the same way that, ten years ago, no one could have foreseen the role today of social media.”