Guest Column: Being ‘Green’ Not a Priority?
8. E-mail everything possible, rather than shipping hard copies.
9. Use a laptop and a projector to display layouts for group editing.
10. Teleconference rather than traveling, when possible.
11. Promote automatic renewals for subscription products. When they are "earth-friendly," consumers like them!
12. Sell content in digital formats, and deliver it electronically.
13. Switch to recycled paper for publications, promotions and office paper.
14. Recycle as much as possible around the office. Make it easier to find a recycling bin than a trash can.
15. Repurpose office paper as note pads.
16. Run "Please Recycle" house ads in your publications.
17. When buying new equipment, choose the most energy-efficient models.
18. When taking proposals from vendors, ask them to list their contributions to sustainability. If they draw a blank, give them a copy of this column.
19. Tell your story. When you've made an investment in sustainability, your customers will want to know about it. It's not bragging. It's marketing information.
20. Never, never, never exaggerate your positive contribution. It would be hard to live down the bad press if you're exposed.
A powerful side benefit exists for companies that bring a sense of conscientiousness—environmental or otherwise—to the workplace. Conscientious companies attract conscientious employees. Conscientious employees make their companies more efficient and productive because they work hard. Doing business with a conscience is just good business. PE
Bryan Welch runs Ogden Publications, Inc., which publishes 11 leading magazines in the sustainable-lifestyle, rural-lifestyle and collectible categories, including Mother Earth News, Natural Home & Garden, and Utne Reader. It also provides companies of all sizes with strategic consulting services on marketing to conscientious consumers. Welch and his wife, Carolyn, raise organic, grass-fed cattle, sheep and goats on a 50-acre farm near Lawrence, Kansas. He serves on the boards of directors of The Association of Magazine Media (formerly Magazine Publishers of America), the Social Ventures Network and the Down Home Ranch Foundation.