2005's Mandate, Adapt or Perish
H. G. Wells once said, "Adapt or perish, now as ever, is nature's inexorable imperative." It's an imperative that seems to be hitting many in the business world.
The publishing industry, however, has never really been a place for the feeble, and most are giving it their all to adapt … and quickly. They're ringing in the New Year with fresh strategies for cross-media publishing and innovative ways to engage readers to strengthen print (see "There's Growth in Them There Stacks," page 34). Some of the big guns are already a bit ahead of the pack—such as DK Publishing, with its joint effort with Google on its series of "e.guides." And those who will survive will be savvier, more worldly and also armed with new cost-cutting tools.
As book publishers adjust to their surroundings, so must the magazine that serves them: BookTech Magazine joins you in ringing in 2005 with some major changes of its own.
First, with this issue, we welcome an editorial advisory board of esteemed book publishing and production executives: Francine Colaneri, vice president, manufacturing and corporate purchasing for Scholastic Inc.; Sandy Grebenar, vice president of design and production at Harcourt Trade; Charles Hames, production manager, New York University Press; John Morse, president and publisher of Merriam-Webster; Carolyn Naughton, senior production manager, Random House Inc.; and last, but certainly not least, Jabin White, executive director of electronic production at Elsevier Health Sciences Division.
These dedicated professionals have graciously agreed to share their time and expertise to help make BookTech Magazine an even more valuable resource to the book publishing industry. We are honored to have them join us.
We've also enlisted the skills of nationally known publishing and production consultant Steven W. Frye, who knows the ins and outs of book production, and has negotiated print, paper and distribution contracts for many publishers. He will be penning a new column, called "The Bottom Line," in which he'll share insights that can most certainly impact your bottom line.