2016 Yale Publishing Course to Expand Discussion on Digital Publishing Strategies
The dates for the 2016 Yale Publishing Course (YPC) have been announced and applications to attend are now being accepted. The educational event gathers mid- to senior-level magazine and media professionals to discuss leadership strategies as well as the emerging trends shaping the industry. YPC will be held on July 24-July 29 in New Haven, CT.
This year’s theme focuses on the print-to-digital evolution and continued disruption of publishing and media. Program director Tina Weiner said in a press release that “YPC’s curriculum will include new sessions slated to focus more deeply on the challenges and opportunities publishers are facing in today’s digitalized world, including ways to develop new revenue streams and improve management techniques. Participants can expect to build new skill sets that will empower them to prepare for a more digitally-driven future that harnesses the power data analytics and the increased use of mobile devices.”
There are a number of familiar executives filling out this year’s speaker roster. Michael Clinton, president of marketing and publishing director at Hearst Magazines returns to speak at YPC 2016. Last year Clinton’s session focused how publishers can operate successfully in a time of disruption. Given the 2016 theme, Clinton will likely revisit these topics and emphasize the need for publishers to build innovation into their organizations. In an interview with Publishing Executive, Clinton said that Hearst purposefully disrupts its organization in the search for new revenue streams. “We challenge everyone to innovate, at every level. We look for ideas from our youngest professionals to our most seasoned professionals. . . We all need to surf the technology curve and determine what is right for our business.”
Wired and Ars Technica chief revenue officer Kim Kelleher will also speak at the upcoming YPC. Kelleher’s perspective will be enlightening as a significant portion of Wired’s revenue is derived from digital content. She told Publishing Executive Live attendees last year that part of the brand’s digital success is due to its relationships with third-party distributors like Apple News. Wired was one of the first publishers to create content for Apple News and sell ads specifically for the platform, earning 100% of that ad revenue. Additionally, Kelleher may touch on more recent digital revenue initiatives, like the brand’s efforts to combat ad blocking. In February Wired offered its readers a $1-a-week subscription option to view Wired.com ad-free in order to deter the use of ad blocking software.
Other speakers participating in YPC include David Wan, CEO Harvard Business Publishing; Michela O’Conner Abrams, president Dwell Media; and Duncan Edwards, president and CEO of Hearst Magazines International.
The application deadline for the Yale Publishing Course is July 1st. Learn more about the 2016 course here.
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