25 Effective Blogging Tips
At the first-annual BlogWorld & New Media Expo, held last month in Las Vegas, independent and corporate bloggers—both active and aspiring—converged on the Las Vegas Convention Center to learn the ins and outs of using blogs and other new media tools, such as social networking and podcasting, from a host of Web 2.0 experts. These experts included representatives from companies across a variety of industries, including publishing, who spoke about their respective companies’ experiences with corporate blogs and how they’ve utilized this online forum to increase brand awareness and strengthen brand loyalty among their customer base. They also spoke enthusiastically about their successes, from a single post that received more than 700 comments and a write-up of the blog in The Wall Street Journal to positive feedback from both customers and employees on feeling more informed and connected to the company.
Here are 25 of the best tips from BlogWorld on how to get started and how to maximize your blog’s effectiveness:
Before You Launch
1. Understand that executing a corporate blog takes a significant amount of time, effort and resources. Before you proceed, take time to thoroughly plan your blogging strategy. For example, consider: Who is going to write the blog? How much time will the company devote to it each day/week? Will you allow comments on the blog, and if so, what process will you institute for screening and approving them?
2. When determining which staff member(s) will write for the blog, do not simply assign someone the task. Ask for volunteers, gauge your employees’ level of interest and enthusiasm, and consider their written communication skills to determine the best fit for the job. Who has something to say and is comfortable writing? Don’t force the blogging culture on employees.
3. Most companies do not have staff dedicated solely to writing and managing a blog, even those with successful, high-profile blogs. Remember that whomever is charged with blog-related responsibilities will have to carry out these duties in addition to their regular workload.