6 Things You Need to Know About Unstructured Content
What does all this mean? You have tons of content that doesn't fit into tables and rows. Storing content in its original containers (PowerPoints, Word docs and PDFs) makes it extraordinarily hard to share and repurpose—since it's hard to search it—and cutting and pasting becomes the only alternative. And when we are talking about sharing and repurposing, remember all the great mash-up apps that your content might be perfect for—if only it were in a neutral format.
Look, I don't like the term "unstructured content"—but the acronym of CTDFWICAR (Content That Doesn't Fit Well in Columns and Rows) is hardly memorable, and way too long. In any event, while it may be "unstructured," this type of content is the lifeblood of all publishers and deserves its own special database to manage the XML and help keep it valuable. PE
Diane Burley has 15 years experience putting digital media brands, including daily newspapers, on the Web, and is the media strategist for MarkLogic Corp.