7 Tips for Hiring in Today’s Multimedia Publishing Environment
Publishing Executive’s March issue will feature a cover story offering magazine executives a guide to hiring and getting hired in an increasingly multimedia publishing market. Along that vein, Dave Lurie, publishing director for BNP Media—a business-to-business publisher of more than 40 magazines—offered Inbox his insights on finding the right candidate in today’s competitive marketplace:
1) There’s a premium on multimedia skill sets.
“We look for the best person for the job when hiring a new person. In the last five years, computer literacy and proficiency have become critical for all jobs including ad sales. Clearly, having a solid background in online media is a plus. Everyday, electronic media skills grow in importance, however, for an editor, writing skills will continue to be more important and for ad sales, selling skills will continue to be more important.”
2) Basics to look for in a candidate.
“A person with the right background—education and experience—and the right demeanor (being curious and willing to learn new things) will have no trouble learning about Web/podcasting.”
3) Skill requirements for publishers.
“[Publishers should have] as much online experience as possible as long as the person possesses the skills (editorial and sales) to do their jobs in a superior manner.”
4) Personality trait requirements for publishers.
“[Candidates should possess qualities of] intelligence, the ability to work cooperatively, hard-working, resourceful, common sense (which is difficult to judge). We try to steer clear of negative types that tend to be unwilling to take on work outside of their specific job responsibilities.”
5) Overall market climate.
“What I have found is that there is a shortage of top talent and a glut of formerly well-paid people who are struggling to find a job. It has become more difficult to sell media—it is more complex and requires excellent marketing, consultative and customer service skills. Workers who 10 years ago who were considered very good performers simply do not have the skills required today.”